Mapping the Nonprofit Landscape: United Way NSV's Regional Survey Initiative
Fri Feb 06 2026
Understanding the True Landscape of Community Services
United Way Northern Shenandoah Valley is tackling one of the region's most persistent questions: Are there too many nonprofits, and do they overlap in their services? To find definitive answers, CEO Andy Gail announced a comprehensive regional nonprofit survey during a recent episode of The Valley Today with host Janet Michael.
"We've heard so many people from elected officials to community members say, 'Oh, there's so many nonprofits. There's a bunch of overlap,'" Andy explains. "We said, let's actually get the data and provide real answers instead of conjecture."
Beyond the Numbers: What the Survey Reveals
The survey goes far deeper than simply counting organizations. Instead, it captures critical details about each nonprofit's operations, including their specific programs, service areas, collaboration efforts, and capacity challenges. Participating organizations answer questions about which populations they serve, whether they're meeting current demand, how many people sit on waiting lists, and crucially, what services they believe are missing in the region.
Moreover, the survey asks nonprofits to identify their biggest challenges and common misconceptions about their work. Early responses already reveal telling patterns: funding remains the top concern, with organizations citing high food costs, rising demands, and aging volunteer bases as significant obstacles.
A 21-Minute Investment with Lasting Impact
While Andy initially worried the survey might take up to an hour, data shows nonprofits complete it in an average of 21 minutes and 47 seconds. The survey accommodates organizations with multiple programs, allowing them to detail up to five programs with specific information about each one.
Furthermore, United Way has made the process as accessible as possible. Organizations can access the survey through the United Way NSV website, and Andy's team is reaching out through multiple channels—including chambers of commerce, email blasts, and social media—to ensure every nonprofit in Winchester, Frederick, Clarke, Warren, Shenandoah, and Page counties has the opportunity to participate.
Collaboration Over Competition
Contrary to popular belief, local nonprofits aren't fighting for territory. Instead, they're increasingly working together to maximize their impact. Andy highlights several successful partnerships that emerged simply from United Way facilitating introductions between organizations doing similar work.
"There's this misconception that we're all competing," he notes. "While in some cases, yeah, you are competing for grants, you're competing for visibility, it's really not that way. No one is out to get anyone."
For example, Winchester CCAP recently received United Way's largest grant—$50,000—and has since expanded to seven collaborative partners, all working together to provide fresh fruits and vegetables to food-insecure residents. Similarly, organizations serving individuals with intellectual disabilities in Shenandoah County have formalized an alliance after United Way connected them, positioning themselves to pursue larger regional funding opportunities.
Dispelling the Overlap Myth
When people claim there are "too many" nonprofits, they often misunderstand what that number represents. Andy clarifies that while the IRS lists over 400 tax-exempt organizations in Winchester alone, these include various categories beyond traditional human service nonprofits.
"A 501(c)(3) is what we're talking about—organizations eligible for tax-deductible charitable donations," he explains. "But there are also 501(c)(4) advocacy groups, (c)(6) chambers of commerce, (c)(7) recreational clubs like Little League teams. When you filter down to human services organizations actually serving our local community, the picture looks very different."
Additionally, even among similar services, nonprofits often serve distinct needs. Food pantries, for instance, may appear redundant until you consider that some operate as drive-throughs while others accommodate walk-up clients, some distribute in mornings while others serve evening hours for working families. These organizations increasingly coordinate to ensure they're complementing rather than duplicating each other's efforts.
The Funding Reality
One critical misconception the survey will help address concerns nonprofit funding sources. Many community members assume local nonprofits receive substantial government support, but the reality tells a different story.
"City of Winchester used to give out local funding but stopped that program back in 2016, 2017, 2018," Andy reveals. "The county still gives a little, but when federal funding cuts happened recently, we lost over $2 million from our local nonprofit space. The localities simply can't make that up—the city would have to raise taxes through the roof."
Consequently, local nonprofits rely heavily on private philanthropy and strategic partnerships to stretch every dollar. United Way itself demonstrates this efficiency: every dollar invested now generates $1.77 in community impact through their grants and collaborative initiatives. Andy's goal is to reach a 2:1 return by fostering even more collaboration.
Building a Living Resource Guide
The survey data will serve multiple purposes beyond answering the overlap question. First, United Way will create an updated public-facing resource guide, replacing their 2022 printed version with a searchable online database. Second, they'll share the information with Virginia 211, the statewide resource navigation hub, ensuring residents can easily find help when they need it.
Third, and perhaps most importantly, the data will inform community leaders, funders, and elected officials about actual service gaps and needs. When nonprofits—the organizations on the front lines—identify missing services or insufficient capacity, their insights carry significant weight.
"They're the ones dealing with people," Janet emphasizes. "If you've not been in one of those situations, you don't really know what they may need at any point in that journey."
A Call to Action
United Way is accepting survey responses throughout February, with plans to analyze the data in March and release a comprehensive community report in the second quarter of 2025. Nonprofit leaders, board members, and volunteers can access the survey at unitedwaynsv.org or by contacting the organization directly at info@unitedwaynsv.org or 540-536-1610.
As the region faces a frigid winter weekend, Janet offers a practical suggestion: "What better way to spend it? Spend 20 minutes of your time filling out a survey."
Ultimately, this initiative represents more than data collection. It's an investment in understanding and strengthening the safety net that supports the Valley's most vulnerable residents. By mapping the nonprofit landscape with precision, United Way aims to foster collaboration, eliminate inefficiencies, and ensure every dollar donated creates maximum impact in the community.
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Understanding the True Landscape of Community Services United Way Northern Shenandoah Valley is tackling one of the region's most persistent questions: Are there too many nonprofits, and do they overlap in their services? To find definitive answers, CEO Andy Gail announced a comprehensive regional nonprofit survey during a recent episode of The Valley Today with host Janet Michael. "We've heard so many people from elected officials to community members say, 'Oh, there's so many nonprofits. There's a bunch of overlap,'" Andy explains. "We said, let's actually get the data and provide real answers instead of conjecture." Beyond the Numbers: What the Survey Reveals The survey goes far deeper than simply counting organizations. Instead, it captures critical details about each nonprofit's operations, including their specific programs, service areas, collaboration efforts, and capacity challenges. Participating organizations answer questions about which populations they serve, whether they're meeting current demand, how many people sit on waiting lists, and crucially, what services they believe are missing in the region. Moreover, the survey asks nonprofits to identify their biggest challenges and common misconceptions about their work. Early responses already reveal telling patterns: funding remains the top concern, with organizations citing high food costs, rising demands, and aging volunteer bases as significant obstacles. A 21-Minute Investment with Lasting Impact While Andy initially worried the survey might take up to an hour, data shows nonprofits complete it in an average of 21 minutes and 47 seconds. The survey accommodates organizations with multiple programs, allowing them to detail up to five programs with specific information about each one. Furthermore, United Way has made the process as accessible as possible. Organizations can access the survey through the United Way NSV website, and Andy's team is reaching out through multiple channels—including chambers of commerce, email blasts, and social media—to ensure every nonprofit in Winchester, Frederick, Clarke, Warren, Shenandoah, and Page counties has the opportunity to participate. Collaboration Over Competition Contrary to popular belief, local nonprofits aren't fighting for territory. Instead, they're increasingly working together to maximize their impact. Andy highlights several successful partnerships that emerged simply from United Way facilitating introductions between organizations doing similar work. "There's this misconception that we're all competing," he notes. "While in some cases, yeah, you are competing for grants, you're competing for visibility, it's really not that way. No one is out to get anyone." For example, Winchester CCAP recently received United Way's largest grant—$50,000—and has since expanded to seven collaborative partners, all working together to provide fresh fruits and vegetables to food-insecure residents. Similarly, organizations serving individuals with intellectual disabilities in Shenandoah County have formalized an alliance after United Way connected them, positioning themselves to pursue larger regional funding opportunities. Dispelling the Overlap Myth When people claim there are "too many" nonprofits, they often misunderstand what that number represents. Andy clarifies that while the IRS lists over 400 tax-exempt organizations in Winchester alone, these include various categories beyond traditional human service nonprofits. "A 501(c)(3) is what we're talking about—organizations eligible for tax-deductible charitable donations," he explains. "But there are also 501(c)(4) advocacy groups, (c)(6) chambers of commerce, (c)(7) recreational clubs like Little League teams. When you filter down to human services organizations actually serving our local community, the picture looks very different." Additionally, even among similar services, nonprofits often serve distinct needs. Food pantries, for instance, may appear redundant until you consider that some operate as drive-throughs while others accommodate walk-up clients, some distribute in mornings while others serve evening hours for working families. These organizations increasingly coordinate to ensure they're complementing rather than duplicating each other's efforts. The Funding Reality One critical misconception the survey will help address concerns nonprofit funding sources. Many community members assume local nonprofits receive substantial government support, but the reality tells a different story. "City of Winchester used to give out local funding but stopped that program back in 2016, 2017, 2018," Andy reveals. "The county still gives a little, but when federal funding cuts happened recently, we lost over $2 million from our local nonprofit space. The localities simply can't make that up—the city would have to raise taxes through the roof." Consequently, local nonprofits rely heavily on private philanthropy and strategic partnerships to stretch every dollar. United Way itself demonstrates this efficiency: every dollar invested now generates $1.77 in community impact through their grants and collaborative initiatives. Andy's goal is to reach a 2:1 return by fostering even more collaboration. Building a Living Resource Guide The survey data will serve multiple purposes beyond answering the overlap question. First, United Way will create an updated public-facing resource guide, replacing their 2022 printed version with a searchable online database. Second, they'll share the information with Virginia 211, the statewide resource navigation hub, ensuring residents can easily find help when they need it. Third, and perhaps most importantly, the data will inform community leaders, funders, and elected officials about actual service gaps and needs. When nonprofits—the organizations on the front lines—identify missing services or insufficient capacity, their insights carry significant weight. "They're the ones dealing with people," Janet emphasizes. "If you've not been in one of those situations, you don't really know what they may need at any point in that journey." A Call to Action United Way is accepting survey responses throughout February, with plans to analyze the data in March and release a comprehensive community report in the second quarter of 2025. Nonprofit leaders, board members, and volunteers can access the survey at unitedwaynsv.org or by contacting the organization directly at info@unitedwaynsv.org or 540-536-1610. As the region faces a frigid winter weekend, Janet offers a practical suggestion: "What better way to spend it? Spend 20 minutes of your time filling out a survey." Ultimately, this initiative represents more than data collection. It's an investment in understanding and strengthening the safety net that supports the Valley's most vulnerable residents. By mapping the nonprofit landscape with precision, United Way aims to foster collaboration, eliminate inefficiencies, and ensure every dollar donated creates maximum impact in the community.