Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
Mon Feb 02 2026
Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals.
Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development.
In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities
Plus Veronika shares her career high and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Career Development
00:03:00 Defining Career Development
00:05:04 Intentionality and the Capability Stack
00:09:12 Core, Human, and Future Capabilities
00:14:15 The Importance of Marketers Owning Their Careers
00:15:49 Forces Shaping Marketing Careers
00:21:58 Key Skills for Future Marketers
00:25:43 The Role of Curiosity and Collaboration
00:33:13 Embedding Skills Beyond Training
00:37:42 Leadership's Role in Learning Culture
00:39:45 Veronika's Career Highs and Lows
00:43:56 Advice for Marketers of Tomorrow
Host: Abigail Dixon FCIM/ICF | LinkedIn
Guest: Veronika Kryuchkova | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
Contact hello@thewholemarketer.com to get in touch with Abby and the team
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Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals. Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development. In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities Plus Veronika shares her career high and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Career Development 00:03:00 Defining Career Development 00:05:04 Intentionality and the Capability Stack 00:09:12 Core, Human, and Future Capabilities 00:14:15 The Importance of Marketers Owning Their Careers 00:15:49 Forces Shaping Marketing Careers 00:21:58 Key Skills for Future Marketers 00:25:43 The Role of Curiosity and Collaboration 00:33:13 Embedding Skills Beyond Training 00:37:42 Leadership's Role in Learning Culture 00:39:45 Veronika's Career Highs and Lows 00:43:56 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Veronika Kryuchkova | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team