The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor
Fri Feb 06 2026
Welcome!
On today’s podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class advertising researcher known for his work, but also a world-class individual!
As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can seek harmonies in learning from Ray’s incredible experience.
Ray’s multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years.
We are lucky enough to get some sneak peeks into his recent endeavour, co-authoring a book based on Super Bowl advertising—links in the show notes, for those of us who will purchase the book!
So, without further ado – Ray Taylor!
Guest Profile
Professor Ray Taylor
Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao
Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20
Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://researchers.adelaide.edu.au/profile/zachary.anesbury
Support the show
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Welcome! On today’s podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class advertising researcher known for his work, but also a world-class individual! As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can seek harmonies in learning from Ray’s incredible experience. Ray’s multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. We are lucky enough to get some sneak peeks into his recent endeavour, co-authoring a book based on Super Bowl advertising—links in the show notes, for those of us who will purchase the book! So, without further ado – Ray Taylor! Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://researchers.adelaide.edu.au/profile/zachary.anesbury Support the show