Ep:#113 Empowering a Generation Through Story with Cyril Awere
Fri Dec 19 2025
What if the most powerful leadership tool we have right now… is a story?
Not a framework.
Not a strategy.
But a story that shifts belief, in ourselves and in others.
In TIE Unearthed, episode 113, I’m joined by Cyril Awere - a people-first transformation leader and the creator of the Believe Africa podcast, now reaching 24,000 subscribers, largely across the African continent.
Born in London. Raised in Ghana. Working globally. Cyril sits at the intersection of growth mindset, agility, culture, and humanity.
In this conversation, we explore how people often know far more than they think they do - but haven’t yet been given permission to believe it.
Why short, accessible stories can create more movement than even the most sophisticated leadership models. How adaptability starts with mindset, not method. And why changing a narrative can quietly unlock potential - in individuals, organisations, and entire generations.
Because today’s leadership challenge isn’t a lack of data or tools.
It’s a lack of belief, psychological safety, and space to think differently.
So whether you’re heading out for a run, walking the dog, or settling in with your favourite drink - press play, get comfortable, and let’s get stuck in.
👉 In the mean time, don’t forget to share your thoughts on the episode, leave a review, and subscribe!
If you'd like to stay updated on future episodes and other inspiring stories from TIE, join our newsletter [here].
If you would like to order my international bestselling book Return on Humanity: Leadership lessons from all corners of the earth, you can do that [here].
If you’d like to follow the Believe Africa podcast, you can find it and Cyril’s book [here].
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What if the most powerful leadership tool we have right now… is a story? Not a framework. Not a strategy. But a story that shifts belief, in ourselves and in others. In TIE Unearthed, episode 113, I’m joined by Cyril Awere - a people-first transformation leader and the creator of the Believe Africa podcast, now reaching 24,000 subscribers, largely across the African continent. Born in London. Raised in Ghana. Working globally. Cyril sits at the intersection of growth mindset, agility, culture, and humanity. In this conversation, we explore how people often know far more than they think they do - but haven’t yet been given permission to believe it. Why short, accessible stories can create more movement than even the most sophisticated leadership models. How adaptability starts with mindset, not method. And why changing a narrative can quietly unlock potential - in individuals, organisations, and entire generations. Because today’s leadership challenge isn’t a lack of data or tools. It’s a lack of belief, psychological safety, and space to think differently. So whether you’re heading out for a run, walking the dog, or settling in with your favourite drink - press play, get comfortable, and let’s get stuck in. 👉 In the mean time, don’t forget to share your thoughts on the episode, leave a review, and subscribe! If you'd like to stay updated on future episodes and other inspiring stories from TIE, join our newsletter [here]. If you would like to order my international bestselling book Return on Humanity: Leadership lessons from all corners of the earth, you can do that [here]. If you’d like to follow the Believe Africa podcast, you can find it and Cyril’s book [here].