The Brand Strategy That Won Dior, BMW & the NFL | French Florist CEO Michael Jacobson (Episode 159)
Tue Oct 14 2025
What does it take to lead a business that creates real impact while growing sustainably?
In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist.
Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection.
Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust.
📌 Learn More About French Florist: https://www.frenchflorist.com/
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00:00 Introduction
01:33 Michael’s Entrepreneurial Journey: Discovering his purpose and passion
06:54 Acquiring French Florist: Lessons from experts and early learning
11:40 Leading the Team: Hiring people smarter than you to drive growth
15:14 Learning From Failure: Using mistakes to grow and innovate
16:45 Staying Connected to Vision: Defining company culture and long-term goals
21:35 Brand Differentiation: Passion, authenticity, and customer trust as growth drivers
26:06 Michael’s Advice for CEOs: Creating real value, recognizing team contributions, and taking calculated risks
28:53 Where to Find Michael & French Florist
📌 More From Business Marketing Engine
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What does it take to lead a business that creates real impact while growing sustainably? In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist. Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection. Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust. 📌 Learn More About French Florist: https://www.frenchflorist.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 00:00 Introduction 01:33 Michael’s Entrepreneurial Journey: Discovering his purpose and passion 06:54 Acquiring French Florist: Lessons from experts and early learning 11:40 Leading the Team: Hiring people smarter than you to drive growth 15:14 Learning From Failure: Using mistakes to grow and innovate 16:45 Staying Connected to Vision: Defining company culture and long-term goals 21:35 Brand Differentiation: Passion, authenticity, and customer trust as growth drivers 26:06 Michael’s Advice for CEOs: Creating real value, recognizing team contributions, and taking calculated risks 28:53 Where to Find Michael & French Florist 📌 More From Business Marketing Engine Subscribe to Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/ If you enjoyed this episode, don’t forget to like & subscribe for more from today’s top business leaders!