Top Secrets of Marketing & Sales

What does it mean to install a Market Domination Engine in your business? Is that a real thing? If so, what is it? What does it do? What does it consist of? And what does it allow you to do, that your competitors are likely to struggle with? Hi and welcome back, in today’s quick episode, we’ll talk about what it means to install a market domination engine in your business. But before we do, I want to address the elephant in the room. If even the idea of a “Market Domination Engine” sounds strange to you, or unrealistic, or if it sounds like a bunch of hype. It’s okay… Let’s start by defining what I mean by market domination. That doesn’t mean that everyone buys from you. It means that the people who could buy from you, know who you are, and know what you do, so they can make a thumbs up or thumbs down decision about whether or not they want to work with you. Think about Amazon. Everyone knows who they are. Some people love them, and some people don’t. It doesn’t matter. They dominate their market because the people who could buy from them know who they are, and know what they do, so they can make their own decision about whether or not they want to buy from them. And it’s exactly the same with you. The reason you likely struggle to get the clients you need is that they don’t know you’re alive. Or if they do know you’re alive, they don’t know exactly what you do, or why they should buy from you, or why you’re better than whoever they might be using now, or why you’re better than any or every other option available to them. Market Domination is about creating an environment in which your very best prospects know who you are and know what you do, so they can make a decision about whether or not they want to buy from you. But how do you create that environment? That’s where the market domination engine idea comes in. If that idea, the idea of a “Market Domination Engine” does sound strange, or unrealistic, or like a bunch of hype to you. it’s understandable. Becuase very few business owners have never seen a sales and marketing system that actually functions like an engine. They’re used to a patchwork of random activities. Doing some networking, waiting for referrals, making some phone calls, posting on social media, prospecting when they have the time, following up when they have the time (or when they remember they should have reached out to someone.) What is that? It’s not an engine. In an environment like that, the idea of a market domination engine sounds like fantasy or hype, because they’ve never seen their business run like an engine. That doesn’t mean it can’t. It just means it’s never been designed to run that way. The engine has not been installed. And by the engine, I mean the very specific components that create the consistent result they’re looking for. I’m going to keep this episode very short. Because this topic is likely to either make perfect sense to you, or it’s not going to make any sense at all. If you’ve ever gone from sales meeting to salesmeeting, from training to workshop, from podcast video to YouTube, from Facebook Group to Skool Community, from Google to AI, asking questions, taking notes, collecting ideas, gathering little bits and pieces here and there, and wondering how it all fits together… Then you may be ready to understand the value of installing a Market Domination engine in your business. It’s about replacing all the scattered bits and pieces you gather with proven systems and processes designed to get results. It’s about creating that environment where your ideal prospects know who you are and know what you do so well, that they can choose you over every other option. It’s about trading in your anonymity for recognition among the ideal clients you want to attract. Most business owners never experience what it feels like when everything is deliberately connected. When the hodgepodge makes way for clarity, and structure, and profit. Think about any system that works well. It’s made up of components, steps, and repeatable processes. So your outcomes are consistent. Your Market Domination Engine is exactly the same. So you can either convince yourself it doesn’t exist. OR you we can work together to install it in your business risk-free. That means if it doesn’t work for you. You get your money back and then some. If you’d like more details on that, go to TopSecrets.com/engine. That’s TopSecrets.com/engine. Once you see it in action, it stops feeling unrealistic and starts feeling obvious. Talk to you soon. Are You Ready to Install Your Own Market Domination Engine in Your Business? If so, click here. 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