Unapologetic Marketing - Ditch the Trends for Better Results
Wed Jan 21 2026
If marketing trends have never been your thing but you've always felt like you 'should' take part because, of course, you'll probably miss out if you don't - this episode is for you.
I talk a lot about structuring your business your way, choosing what you want to do, and that includes choosing what you DON'T. And if you don't want to do Black Friday, if you're not into the whole New Year, New Me, you're in the fitness industry and can't get onboard with all the weight loss marketing, I have great news - you never have to.
Today I'm chatting about how to get unapologetic with your values and beliefs in your business so that you can become so convicted that you don't feel the pull of the 'should's' and can actually decide how YOU want to market your business (and get better results for it).
I'll also be diving into some of the strategy around what you CAN still do during these seasonal marketing trend times when you're aren't 'trending' but can take advantage of the fact that people are primed to buy.
I'm tying up the episode with 3 questions to ask yourself so you can market the way YOU want this year and get the results you want from it:
Are there ways you're marketing in your business that don't actually feel aligned but you feel like you're doing because you 'should'?
How are you going to lean into being more unapologetic about your business values regardless of if they follow the hot trends or not?
How are you connecting with your ideal clients vs trying to 'market' perfectly so that they'll buy?
I'd love to hear your takeaways after you listen!
Book a FREE Strategy and Systems to Scale Session here!
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Send us a text
Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com
Check out The Safer List here!
It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.
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If marketing trends have never been your thing but you've always felt like you 'should' take part because, of course, you'll probably miss out if you don't - this episode is for you. I talk a lot about structuring your business your way, choosing what you want to do, and that includes choosing what you DON'T. And if you don't want to do Black Friday, if you're not into the whole New Year, New Me, you're in the fitness industry and can't get onboard with all the weight loss marketing, I have great news - you never have to. Today I'm chatting about how to get unapologetic with your values and beliefs in your business so that you can become so convicted that you don't feel the pull of the 'should's' and can actually decide how YOU want to market your business (and get better results for it). I'll also be diving into some of the strategy around what you CAN still do during these seasonal marketing trend times when you're aren't 'trending' but can take advantage of the fact that people are primed to buy. I'm tying up the episode with 3 questions to ask yourself so you can market the way YOU want this year and get the results you want from it: Are there ways you're marketing in your business that don't actually feel aligned but you feel like you're doing because you 'should'? How are you going to lean into being more unapologetic about your business values regardless of if they follow the hot trends or not? How are you connecting with your ideal clients vs trying to 'market' perfectly so that they'll buy? I'd love to hear your takeaways after you listen! Book a FREE Strategy and Systems to Scale Session here! Grab the Free 2026 Revenue Planner! Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.