198. Building a Sustainable Online Business Without Chasing the Next High
Mon Feb 02 2026
What if the real way entrepreneurs sabotage their businesses isn’t when things aren’t working — but when they finally are?
In this episode of Unjaded, Vickie Dickson breaks down a pattern she sees over and over again in online business: abandoning the very foundations that create stability once momentum starts to build.
As sales become steadier and systems begin to work, many entrepreneurs get restless, bored, or convinced something must be wrong because it feels “too easy.” The result? They burn it down, rewrite offers, rebuild funnels, and start from scratch — again.
Vickie calls this out for what it really is: not failure, not laziness, not lack of alignment — but nervous system protection mixed with unrealistic expectations about ease, excitement, and sustainability in online business.
This episode is a grounded, honest conversation about building the skeleton of your business — the unsexy systems that keep working even when motivation dips, creativity wanes, or your emotional wave is low.
If you’re in the in-between phase — where things are working but not explosively yet — this episode will help you stay the course instead of sabotaging what you’ve worked so hard to build.
What You’ll Learn in This Episode:Why entrepreneurs often sabotage momentum after success startsWhat Vickie means by the “skeleton” or “spine” of a sustainable businessThe difference between ease and easy when it comes to making money onlineWhy low-ticket offers, email sequences, and follow-up matter more than launchesHow Manifesting Generators often chase novelty and burn down working systemsWhy boredom, restlessness, or itchiness can be signs your business is stabilizingThe danger of rebuilding offers instead of driving traffic to what already worksHow consistency, repetition, and time actually create sustainable incomeWhy “passive income” is a misleading idea — and what steady income really requiresHow to keep growing your business without breaking your life
Key Takeaway:When your business starts to feel steady instead of exciting, that doesn’t mean something is wrong — it means something is finally working. Sustainable businesses aren’t built on adrenaline. They’re built on foundations that keep running even when the novelty wears off.
Don’t burn down the structure that’s holding you just because you’re bored.
Links and Resources:Join Designed to Profit — Vickie’s live community for entrepreneurs building sustainable businesses without burnout https://www.vickiedickson.com/designed-to-profitConnect with Vickie on Instagram: @vickie.dickson
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What if the real way entrepreneurs sabotage their businesses isn’t when things aren’t working — but when they finally are? In this episode of Unjaded, Vickie Dickson breaks down a pattern she sees over and over again in online business: abandoning the very foundations that create stability once momentum starts to build. As sales become steadier and systems begin to work, many entrepreneurs get restless, bored, or convinced something must be wrong because it feels “too easy.” The result? They burn it down, rewrite offers, rebuild funnels, and start from scratch — again. Vickie calls this out for what it really is: not failure, not laziness, not lack of alignment — but nervous system protection mixed with unrealistic expectations about ease, excitement, and sustainability in online business. This episode is a grounded, honest conversation about building the skeleton of your business — the unsexy systems that keep working even when motivation dips, creativity wanes, or your emotional wave is low. If you’re in the in-between phase — where things are working but not explosively yet — this episode will help you stay the course instead of sabotaging what you’ve worked so hard to build. What You’ll Learn in This Episode:Why entrepreneurs often sabotage momentum after success startsWhat Vickie means by the “skeleton” or “spine” of a sustainable businessThe difference between ease and easy when it comes to making money onlineWhy low-ticket offers, email sequences, and follow-up matter more than launchesHow Manifesting Generators often chase novelty and burn down working systemsWhy boredom, restlessness, or itchiness can be signs your business is stabilizingThe danger of rebuilding offers instead of driving traffic to what already worksHow consistency, repetition, and time actually create sustainable incomeWhy “passive income” is a misleading idea — and what steady income really requiresHow to keep growing your business without breaking your life Key Takeaway:When your business starts to feel steady instead of exciting, that doesn’t mean something is wrong — it means something is finally working. Sustainable businesses aren’t built on adrenaline. They’re built on foundations that keep running even when the novelty wears off. Don’t burn down the structure that’s holding you just because you’re bored. Links and Resources:Join Designed to Profit — Vickie’s live community for entrepreneurs building sustainable businesses without burnout https://www.vickiedickson.com/designed-to-profitConnect with Vickie on Instagram: @vickie.dickson