Rethinking Enablement for a Faster, AI-Driven Go-To-Market World with Melanie Fellay (Spekit)
Wed Jan 21 2026
Enablement wasn’t built for today’s pace of change.In this episode, Melanie Fellay shares how AI is reshaping enablement, why traditional training models fall short, and what modern GTM teams need to stay ready in the moment.
About Melanie
Melanie Fellay, co-founder and CEO of Spekit, is a visionary leader and a passionate advocate for modernizing the workplace. As the author of a new book on Just-in-Time: The Future of Enablement in the world of AI, she is leading the charge to redefine how employees learn and master their roles. Melanie co-founded Spekit to shatter the outdated enablement models of the past by building a platform designed around how people actually learn and need to be enabled —in the moment of need. Her work has been recognized by Forbes's "30 Under 30," Entrepreneur's "Top 100 Women of Influence".
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Enablement wasn’t built for today’s pace of change.In this episode, Melanie Fellay shares how AI is reshaping enablement, why traditional training models fall short, and what modern GTM teams need to stay ready in the moment. About Melanie Melanie Fellay, co-founder and CEO of Spekit, is a visionary leader and a passionate advocate for modernizing the workplace. As the author of a new book on Just-in-Time: The Future of Enablement in the world of AI, she is leading the charge to redefine how employees learn and master their roles. Melanie co-founded Spekit to shatter the outdated enablement models of the past by building a platform designed around how people actually learn and need to be enabled —in the moment of need. Her work has been recognized by Forbes's "30 Under 30," Entrepreneur's "Top 100 Women of Influence".