116. Why You’re Avoiding Evaluating Your Business (And How to Do It Like a CEO)
Mon Feb 02 2026
If you’ve been avoiding evaluating your business because it feels heavy, emotional, or overwhelming, this episode is for you.
In today’s episode, business coach Leanne Meiser breaks down why most women avoid evaluating their business, what that avoidance is actually costing them, and how to evaluate your business strategy without shame, spiraling, or starting over.
Most entrepreneurs don’t skip evaluation because they’re irresponsible or uncommitted.They skip it because their brain is already convinced it will be painful.
This episode reframes business evaluation as neutral data, not a verdict on your worth, discipline, or ability.
Why avoiding business evaluation keeps you stuck in the same cycle year after year
The difference between emotional evaluation vs. CEO evaluation
Why “January was a mess” is often a story, not a strategy
How to evaluate your marketing and sales without making it mean something about you
The real reason women avoid looking at numbers (and why it’s not fear of failure)
Why CEOs don’t ask “What does this say about me?” They ask “What’s the data telling me?”
How to separate your identity from your business results
The 3 CEO evaluation questions that lead to clarity instead of burnout
Why starting over kills momentum and how to tweak instead
How to build emotional capacity to evaluate your business consistently
Why evaluation creates clarity, confidence, and calm decision-making
If you want to evaluate your business like a CEO (not emotionally), start here:
What is working?
What is not working?
What needs to be tweaked, not overhauled?
These questions help you evaluate your business strategy, marketing plan, and sales process without spiraling or quitting.
Most solopreneurs:
eyeball their results
assume they’re behind
pause instead of evaluate
restart instead of refine
This episode explains why evaluation feels personal, especially for high-achieving women, and how to build the skill of evaluating your business without burning out.
Because avoiding evaluation doesn’t keep you safe.It keeps you stuck.
If evaluating your business feels scary, heavy, or emotional, you don’t have to do it alone.
Leanne works with clients through a Business Review, where she helps you:
understand what’s actually working
identify where momentum already exists
evaluate your strategy with neutral data
decide the next best move... calmly and confidently
This is the first step into CEO-level thinking.
👉 Book your Business Review
Leave a review on Apple Podcasts
Share this episode with a friend who’s been avoiding evaluation
Send Leanne a DM with topics you’d love covered on future episodes
More
If you’ve been avoiding evaluating your business because it feels heavy, emotional, or overwhelming, this episode is for you. In today’s episode, business coach Leanne Meiser breaks down why most women avoid evaluating their business, what that avoidance is actually costing them, and how to evaluate your business strategy without shame, spiraling, or starting over. Most entrepreneurs don’t skip evaluation because they’re irresponsible or uncommitted.They skip it because their brain is already convinced it will be painful. This episode reframes business evaluation as neutral data, not a verdict on your worth, discipline, or ability. Why avoiding business evaluation keeps you stuck in the same cycle year after year The difference between emotional evaluation vs. CEO evaluation Why “January was a mess” is often a story, not a strategy How to evaluate your marketing and sales without making it mean something about you The real reason women avoid looking at numbers (and why it’s not fear of failure) Why CEOs don’t ask “What does this say about me?” They ask “What’s the data telling me?” How to separate your identity from your business results The 3 CEO evaluation questions that lead to clarity instead of burnout Why starting over kills momentum and how to tweak instead How to build emotional capacity to evaluate your business consistently Why evaluation creates clarity, confidence, and calm decision-making If you want to evaluate your business like a CEO (not emotionally), start here: What is working? What is not working? What needs to be tweaked, not overhauled? These questions help you evaluate your business strategy, marketing plan, and sales process without spiraling or quitting. Most solopreneurs: eyeball their results assume they’re behind pause instead of evaluate restart instead of refine This episode explains why evaluation feels personal, especially for high-achieving women, and how to build the skill of evaluating your business without burning out. Because avoiding evaluation doesn’t keep you safe.It keeps you stuck. If evaluating your business feels scary, heavy, or emotional, you don’t have to do it alone. Leanne works with clients through a Business Review, where she helps you: understand what’s actually working identify where momentum already exists evaluate your strategy with neutral data decide the next best move... calmly and confidently This is the first step into CEO-level thinking. 👉 Book your Business Review Leave a review on Apple Podcasts Share this episode with a friend who’s been avoiding evaluation Send Leanne a DM with topics you’d love covered on future episodes