63 | Chris Doughty | Why Human Nature Fails at Money (and What Really Works)
Wed Sep 10 2025
What does it really take to thrive in finance - and in life - without losing yourself along the way?
In this conversation, I’m joined by Chris Doughty, a financial advisor and coach who believes that human nature is a failed investment policy. Chris shares his journey from Wall Street corner offices to building a values-driven practice, and why discipline, patience, and faith are at the heart of long-term success.
Chris is the founder of Gentian Financial Inc., where he specializes in retirement planning as a Chartered Retirement Planning Counselor® and CERTIFIED FINANCIAL PLANNER™. His insights have been featured in Forbes, Barron’s, and The Financial Times. Based in Mequon, WI, Chris is a lifelong learner, family man, and co-founder of Globall Giving, a nonprofit dedicated to helping underprivileged children access sports and healthy lifestyles.
We dive into:
Why so much frustration is a choice - and how to reframe it
The role of faith, values, and mindset in decision-making
Human nature vs. long-term planning - and why discipline beats emotion every time
Lessons from clients who didn’t stick to their plans (and what we can learn from them)
Why even Nobel Prize-winning economists need advisors
The ongoing work of self-improvement and “living your eulogy”
Chris also shares insights from his upcoming book, Becoming a Better Human, and explains why small daily improvements - what he calls “Pringles” - add up to a meaningful life.
This is a conversation about more than money; it’s about building resilience, respecting yourself, and leaving a legacy through the way you live each day.
Connect with Chris Doughty 🌐 Website: genianfinancial.com
📖 Book: Becoming a Better Human (forthcoming)
📩 Email: chris.doughty@raymondjames.com
🔗 Connect with Nina Cooke ✍️Want to know what’s stopping you from making more money? Take the Millionaire Mindset Mastery Scorecard here.
👉 Feeling stuck? Do you want more, but don't know how to achieve it? Schedule a call now
🎧 Subscribe to my podcast for more actionable advice to grow your profits - no fluff, just real results.
If this episode sparked new ideas or gave you fresh insights, be sure to subscribe so you never miss an episode. And if you’re enjoying the show, a quick rating and review helps us reach more listeners who can benefit from these conversations - plus, it lets us know what’s resonating with you. I truly appreciate your support!
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What does it really take to thrive in finance - and in life - without losing yourself along the way? In this conversation, I’m joined by Chris Doughty, a financial advisor and coach who believes that human nature is a failed investment policy. Chris shares his journey from Wall Street corner offices to building a values-driven practice, and why discipline, patience, and faith are at the heart of long-term success. Chris is the founder of Gentian Financial Inc., where he specializes in retirement planning as a Chartered Retirement Planning Counselor® and CERTIFIED FINANCIAL PLANNER™. His insights have been featured in Forbes, Barron’s, and The Financial Times. Based in Mequon, WI, Chris is a lifelong learner, family man, and co-founder of Globall Giving, a nonprofit dedicated to helping underprivileged children access sports and healthy lifestyles. We dive into: Why so much frustration is a choice - and how to reframe it The role of faith, values, and mindset in decision-making Human nature vs. long-term planning - and why discipline beats emotion every time Lessons from clients who didn’t stick to their plans (and what we can learn from them) Why even Nobel Prize-winning economists need advisors The ongoing work of self-improvement and “living your eulogy” Chris also shares insights from his upcoming book, Becoming a Better Human, and explains why small daily improvements - what he calls “Pringles” - add up to a meaningful life. This is a conversation about more than money; it’s about building resilience, respecting yourself, and leaving a legacy through the way you live each day. Connect with Chris Doughty 🌐 Website: genianfinancial.com 📖 Book: Becoming a Better Human (forthcoming) 📩 Email: chris.doughty@raymondjames.com 🔗 Connect with Nina Cooke ✍️Want to know what’s stopping you from making more money? Take the Millionaire Mindset Mastery Scorecard here. 👉 Feeling stuck? Do you want more, but don't know how to achieve it? Schedule a call now 🎧 Subscribe to my podcast for more actionable advice to grow your profits - no fluff, just real results. If this episode sparked new ideas or gave you fresh insights, be sure to subscribe so you never miss an episode. And if you’re enjoying the show, a quick rating and review helps us reach more listeners who can benefit from these conversations - plus, it lets us know what’s resonating with you. I truly appreciate your support!