Ep.23 | He left Louis Vuitton to build the blockchain you’re already using – Sunny Lu, VeChain
Mon Oct 27 2025
Sunny Lu, Founder & CEO of VeChain, explains why early conviction, real use cases, and invisible UX are the keys to scaling blockchain to the next billion users.
🎥 Watch on YouTube: https://youtu.be/BjpweOMOhOA
► More about VeChain Foundation
https://vechain.org/
https://x.com/vechainofficial
► Follow Sunny Lu
https://x.com/sunshinelu24
https://www.linkedin.com/in/sunny-lu-55456915/
► Follow Violetta Chekan
https://x.com/violettechekan
https://www.instagram.com/violettechekan/
https://www.linkedin.com/in/violettachekan/
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Trailer and introHow VeChain became the invisible blockchain powering enterprise blockchain adoptionFrom Louis Vuitton to VeChain: why Sunny Lu left luxury to build in cryptoThe first blockchain use case with Givenchy and how VeChain proved real-world utilityHow enterprise blockchain scaled globally and tokenized sustainability as VeChain’s long-term betWhat tokenization really means for businesses and how blockchain can help rewarding sustainable behaviorInside VeChain’s latest partnerships with BYD, Tesla and how blockchain monetizes CO₂ savingsThe most resistant industry to blockchain adoption and why banking will follow lastVeChain Renaissance explained – how VeChain is upgrading for true decentralizationWhy decentralization matters and how it can replace inefficient corporate structures✨ If I Had to Start Over – Sunny Lu reveals what startup he’d build in 2025Final message: why the future of blockchain and crypto is brighter than ever
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Sunny Lu, Founder & CEO of VeChain, explains why early conviction, real use cases, and invisible UX are the keys to scaling blockchain to the next billion users. 🎥 Watch on YouTube: https://youtu.be/BjpweOMOhOA ► More about VeChain Foundation https://vechain.org/ https://x.com/vechainofficial ► Follow Sunny Lu https://x.com/sunshinelu24 https://www.linkedin.com/in/sunny-lu-55456915/ ► Follow Violetta Chekan https://x.com/violettechekan https://www.instagram.com/violettechekan/ https://www.linkedin.com/in/violettachekan/ __ Trailer and introHow VeChain became the invisible blockchain powering enterprise blockchain adoptionFrom Louis Vuitton to VeChain: why Sunny Lu left luxury to build in cryptoThe first blockchain use case with Givenchy and how VeChain proved real-world utilityHow enterprise blockchain scaled globally and tokenized sustainability as VeChain’s long-term betWhat tokenization really means for businesses and how blockchain can help rewarding sustainable behaviorInside VeChain’s latest partnerships with BYD, Tesla and how blockchain monetizes CO₂ savingsThe most resistant industry to blockchain adoption and why banking will follow lastVeChain Renaissance explained – how VeChain is upgrading for true decentralizationWhy decentralization matters and how it can replace inefficient corporate structures✨ If I Had to Start Over – Sunny Lu reveals what startup he’d build in 2025Final message: why the future of blockchain and crypto is brighter than ever