Lead Magnet or Low Ticket Offer: Here's how to decide (Ep150)
Tue Feb 03 2026
If you’re mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all.
In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven.
We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue.
You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about.
If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity.
And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind.
Resources mentioned:
Peace and Profit Mastermind waitlist (priority access for 2026)Neil Patel purchase intent pricing graphic (referenced in episode)
I’ll see you next week.
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
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If you’re mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all. In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven. We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue. You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about. If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity. And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind. Resources mentioned: Peace and Profit Mastermind waitlist (priority access for 2026)Neil Patel purchase intent pricing graphic (referenced in episode) I’ll see you next week. Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind