EP 26: From Treatment Room to Thought Leader: Rethinking What’s Possible Online with Hailey Krajewski
Fri Feb 06 2026
So many natural health and wellness practitioners are absolute wizards in the treatment room… but feel stuck when it comes to growing outside of it. In this episode, I’m joined by Hailey Krajewski, a marketing and growth strategist for chiropractors, acupuncturists, and integrative providers who don’t have a big marketing team behind them.
We talk about what happens when your clinic is full but your revenue is capped, what “thought leadership” actually looks like for practitioners (and what it doesn’t), and how to simplify your messaging so the right people instantly understand what you do and why it matters. Hailey also shares practical systems that make growth sustainable, especially for busy moms and business owners.
If you’ve been feeling the pull to expand online but don’t want more hustle, more hours, or more chaos… this one is for you.
What You’ll Learn in This Episode:
The moment practitioners realize they’ve hit the ceiling of 1:1 care
What “thought leader” really means in the wellness space (and what it doesn’t)
Why clear messaging is the bridge between expertise and impact
The most common reasons practitioners get stuck when talking about what they do online
How to build visibility in a way that feels safe, simple, and sustainable
Smart systems that protect your time (including onboarding + calendar boundaries)
A gentle starting point for content: stories that build trust without oversharing
How to build authority without posting every day
Learn more:
Practicioners Rise
Freebie Calendar
More
So many natural health and wellness practitioners are absolute wizards in the treatment room… but feel stuck when it comes to growing outside of it. In this episode, I’m joined by Hailey Krajewski, a marketing and growth strategist for chiropractors, acupuncturists, and integrative providers who don’t have a big marketing team behind them. We talk about what happens when your clinic is full but your revenue is capped, what “thought leadership” actually looks like for practitioners (and what it doesn’t), and how to simplify your messaging so the right people instantly understand what you do and why it matters. Hailey also shares practical systems that make growth sustainable, especially for busy moms and business owners. If you’ve been feeling the pull to expand online but don’t want more hustle, more hours, or more chaos… this one is for you. What You’ll Learn in This Episode: The moment practitioners realize they’ve hit the ceiling of 1:1 care What “thought leader” really means in the wellness space (and what it doesn’t) Why clear messaging is the bridge between expertise and impact The most common reasons practitioners get stuck when talking about what they do online How to build visibility in a way that feels safe, simple, and sustainable Smart systems that protect your time (including onboarding + calendar boundaries) A gentle starting point for content: stories that build trust without oversharing How to build authority without posting every day Learn more: Practicioners Rise Freebie Calendar