Personal Brand vs AI: Fearless Real Estate Video Marketing
Tue Jun 03 2025
AI is racing ahead, listings are scrolling past, and most agents are stuck wondering what to post next. In this episode Seth sits down with Ricky Zollinger—founder of RZM Media and the creative mind behind some of the highest-engagement real-estate reels on the West Coast—to break down a simple truth: your personal brand is the one thing technology can’t duplicate.
Packed into 45 high-energy minutes you’ll hear:
Why “listing videos sell this house, but personal-brand videos land the next one”—and how to balance both in your content calendar.
The psychology of micro-tension hooks (yes, even a tipping coffee cup matters) that stop the scroll in the first three seconds.
Ricky’s “Trail-Reels” hack for posting the same video four different ways to quadruple reach—without spamming your followers.
A reality-check on AI: which creative tasks it can replace, which it can’t, and how to leverage the tech without losing your voice.
A pep-talk on fearless posting: why the agents who hit publish (even on imperfect footage) out-earn the ones who over-edit in silence.
If you’re ready to turn shaky phone clips into lead-magnet gold—and build a brand no algorithm can outshine—press play.
🎧 Listen now & take notes. Then tag @seth_struiksma with your first “fearless post” after the episode drops.
More
AI is racing ahead, listings are scrolling past, and most agents are stuck wondering what to post next. In this episode Seth sits down with Ricky Zollinger—founder of RZM Media and the creative mind behind some of the highest-engagement real-estate reels on the West Coast—to break down a simple truth: your personal brand is the one thing technology can’t duplicate. Packed into 45 high-energy minutes you’ll hear: Why “listing videos sell this house, but personal-brand videos land the next one”—and how to balance both in your content calendar. The psychology of micro-tension hooks (yes, even a tipping coffee cup matters) that stop the scroll in the first three seconds. Ricky’s “Trail-Reels” hack for posting the same video four different ways to quadruple reach—without spamming your followers. A reality-check on AI: which creative tasks it can replace, which it can’t, and how to leverage the tech without losing your voice. A pep-talk on fearless posting: why the agents who hit publish (even on imperfect footage) out-earn the ones who over-edit in silence. If you’re ready to turn shaky phone clips into lead-magnet gold—and build a brand no algorithm can outshine—press play. 🎧 Listen now & take notes. Then tag @seth_struiksma with your first “fearless post” after the episode drops.