where boundaries dissolve

If you are still trying to curate the perfect "aesthetic" feed, you are leaving money on the table. The era of the polished influencer is over. Welcome to The Great Brand Reset. In this episode, I sit down with the one and only Ka5sh, mastermind behind nation-wide rave moment, Shrek Rave, and the founder of the Cool is Dead. Ka5sh went from sleeping on the beach in LA with $300 in his pocket to building a nationwide touring empire that sells out venues like Red Rocks by embracing the "cringe." We dive deep into why "trust" is the new currency, why traditional marketing is failing, and how to build a cult-like community by simply being your weirdest, most authentic self. If you are a creator, founder, or brand builder trying to survive the 2026 landscape, this is the playbook you need. 🎙 In this episode, we discuss: The "Cool is Dead" Thesis: Why consumers are tired of perfection and how "ugly" content is outperforming traditional branding and marketing.The $0 Marketing Hack: How Ka5sh turned memes into a business model without spending a dime on ads.Identity Branding: The shift from "selling a product" to "world-building" (and why users need to buy into you first).Overcoming Perfectionist Paralysis: Why your first product should suck and how to stop self-editing your potential away.The Future of Attention: Why Livestreaming is the new TV and how to capitalize on the "next gold rush" of the creator economy.Trust by Design: How to navigate the "Recession of Trust" and use data ethics as a competitive advantage.“Your brand is not your logo. Your brand is your ability to make people feel like they belong.” If you’re ready to stop masking, unleash your true creative potential, and turn your "dumb ideas" into a massive business, this episode is for you. 🎧 Listen now to learn how to turn Cringe into Money.   Chapters: 00:44 Turning Creativity into Money 01:07 The Meta Creator Party 01:44 Building Cool is Dead 02:23 Authenticity in the Digital Age: The New Cringe is the Old IG Cringe 04:14 The Mental Shift That Has to Happen For Brand Marketing 05:26 Ka5sh's Early Life Story & How It Shapped His Entrepreneurial Journey 11:31 The Move to LA with $300 16:27 The Struggles and Hustles in LA (He highly recommends you to NOT copy him) 22:16 The Birth of Shrek Rave As the Pandemic Hit and Killed The Idea 26:11 Pandemic Pause and More Personal Struggles 27:22 Shrek Rave Rebirth From Trying To NOT Promote Tragedy and A Sad Fundraiser  28:39 Ka5sh's Money-Mindset For Locking In & Avoiding Procastination and Perfectionism 30:15 It's Normal That Your Product Sucks 34:17 Creating a Safe Space for Fun 39:24 Innovating and Staying Ahead, Disrupting YOurself Before Others Do 41:19 The Future of Content and AI 46:54 Recession of Trust and Ethics 49:47 Final Thoughts and Farewell Follow Ka5sh, Shrek Rave, and Cool is Dead IG, Cool is Dead Third Space Connect with me: IG: https://www.instagram.com/whereboundariesdissolvepodcast?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1 LinkedIn: https://www.linkedin.com/in/helenasuter/  Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI   Support the show🎙 If you enjoyed this episode, you can send it to a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating -- I adore hearing from you!