S2 Ep 63 Found At Last
Wed Oct 22 2025
Everything has led to this. In this episode, John, Jim, and Kelly connect the dots between visibility, trust, and the new world of AI-powered search. From zero click answers and quote worthy content to custom GPTs and workflow wins, they reveal what it really takes to be found today.
This episode is about mastering the balance between human trust and intelligent technology. If you have followed the journey, this is where it all comes together and shows how to stay visible in the age of AI search.
Key Themes & Insights:
AI Has Changed the Search Game: Zero-click search, AI summaries, and tools like Perplexity are rewriting how people find and evaluate businesses. If your content doesn’t add unique value, you’re invisible.
Trust Is Now the Trigger: Visibility is no longer just about ranking. It’s about being believable—before the user ever clicks, scrolls, or buys.
Specificity Beats “Small Business” Messaging: Broad, generic positioning gets filtered out—by people and AI. Specific problems, audiences, and use cases win.
High-Intent Content Drives Everything: Answer the real questions. Solve the real problems. Position your brand in a way that’s easy to quote, cite, and trust.
AI Use Cases That Actually Help: From custom GPTs to call reviews and email outlines, AI is now a team member—if you know how to delegate to it properly.
Start With Workflow, Not Hype: Don’t chase shiny tools. Start with your repeatable tasks, your messy docs, your FAQs—and let AI help there first.
💬 Memorable Quotes:
“Being #1 on Google isn’t the win anymore. Being the answer is.” — Jim
“Generic messaging won’t get you disqualified by a human—it gets you disqualified by the algorithm.” — Kelly
“If you’ve repeated something three times, it’s time to automate it—or at least standardize it.” — John
“Content is your first handshake. AI can just make sure it happens faster.” — Kelly
📌 Strategy Breakdowns:
Zero-Click Content
→ Create content that answers questions in simple, trustworthy ways. Focus on clarity, confidence, and next steps—whether or not someone clicks.
Quote-Worthy Content
→ The best way to show up in AI summaries? Write in a way that’s worth quoting. That means specific advice, real stats, or unique phrasing.
Trust Signals in Copy
→ Trust isn’t just about testimonials. It’s about tone, relevance, and the confidence you project through clarity—not hype.
Custom GPTs & Workflow Wins
→ Don’t just “use ChatGPT.” Build a GPT that summarizes meetings, drafts proposals, or helps your team prep for pitches. Use AI like a virtual assistant.
Where to Start With AI
→ Start with boring, repeatable, internal tasks. That’s where the biggest gains happen—fast.
👥 Team & Guest Mentions:
John Maniatis – Host and visibility architect
Jim Falotico – Search strategist with no patience for fluff
Kelly Biggs – Positioning expert and content sniper
More
Everything has led to this. In this episode, John, Jim, and Kelly connect the dots between visibility, trust, and the new world of AI-powered search. From zero click answers and quote worthy content to custom GPTs and workflow wins, they reveal what it really takes to be found today. This episode is about mastering the balance between human trust and intelligent technology. If you have followed the journey, this is where it all comes together and shows how to stay visible in the age of AI search. Key Themes & Insights: AI Has Changed the Search Game: Zero-click search, AI summaries, and tools like Perplexity are rewriting how people find and evaluate businesses. If your content doesn’t add unique value, you’re invisible. Trust Is Now the Trigger: Visibility is no longer just about ranking. It’s about being believable—before the user ever clicks, scrolls, or buys. Specificity Beats “Small Business” Messaging: Broad, generic positioning gets filtered out—by people and AI. Specific problems, audiences, and use cases win. High-Intent Content Drives Everything: Answer the real questions. Solve the real problems. Position your brand in a way that’s easy to quote, cite, and trust. AI Use Cases That Actually Help: From custom GPTs to call reviews and email outlines, AI is now a team member—if you know how to delegate to it properly. Start With Workflow, Not Hype: Don’t chase shiny tools. Start with your repeatable tasks, your messy docs, your FAQs—and let AI help there first. 💬 Memorable Quotes: “Being #1 on Google isn’t the win anymore. Being the answer is.” — Jim “Generic messaging won’t get you disqualified by a human—it gets you disqualified by the algorithm.” — Kelly “If you’ve repeated something three times, it’s time to automate it—or at least standardize it.” — John “Content is your first handshake. AI can just make sure it happens faster.” — Kelly 📌 Strategy Breakdowns: Zero-Click Content → Create content that answers questions in simple, trustworthy ways. Focus on clarity, confidence, and next steps—whether or not someone clicks. Quote-Worthy Content → The best way to show up in AI summaries? Write in a way that’s worth quoting. That means specific advice, real stats, or unique phrasing. Trust Signals in Copy → Trust isn’t just about testimonials. It’s about tone, relevance, and the confidence you project through clarity—not hype. Custom GPTs & Workflow Wins → Don’t just “use ChatGPT.” Build a GPT that summarizes meetings, drafts proposals, or helps your team prep for pitches. Use AI like a virtual assistant. Where to Start With AI → Start with boring, repeatable, internal tasks. That’s where the biggest gains happen—fast. 👥 Team & Guest Mentions: John Maniatis – Host and visibility architect Jim Falotico – Search strategist with no patience for fluff Kelly Biggs – Positioning expert and content sniper