Episode #33 RangeMe/ECRM - Winning Pitches - NIQ Part III
Fri Feb 06 2026
In this episode, Joseph Tarnowski speaks with NIQ’s Katie Hazlett to unpack the high-velocity trends and consumer shifts set to define the beauty and personal care market in 2026. As beauty continues its streak as a resilient, "must-have" category with 11% total growth, they discuss how retail buyers and brands can stay ahead of the curve.
From the "inside-out" wellness revolution to the disruptive power of TikTok Shop and GenAI, this conversation provides a roadmap for navigating the next frontier of beauty retail.
Among some of the trends they discuss are:
● Premiumization vs. Affordability: How "dupe culture" and high-quality, affordable alternatives are challenging luxury standards as consumers shop across price points to find effective solutions.
● The Beauty-Wellness Convergence: The rise of "beauty from the inside out," including the growth of supplements, sleep aids, and oral care as core beauty categories.
● The Scent Explosion: Fragrance is no longer just for bottles. Learn why scent is driving growth in body care, hair fragrance, and even home goods like candles, and how influencers have helped spike fragrance sales online.
● Social Commerce & TikTok Shop: With TikTok Shop already the No. 6 beauty e-commerce retailer in the U.S., they examine the critical role of influencers and "viral" trust in driving online sales.
● AI-Driven Personalization: GenAI is becoming the new "personal shopper" for consumers seeking specific product recommendations based on age, climate, and skin concerns.
● The Men’s Grooming Boom: Exploration of the acceleration in men’s segments, particularly in whole-body deodorants and skin-focused hair care.
● Global Influences: The continued dominance of K-Beauty (now a $2B+ U.S. market) and how global trends migrate instantly via social platforms.
Tons of insights to help beauty brands and retailers stay ahead of the trends for the coming year!
More
In this episode, Joseph Tarnowski speaks with NIQ’s Katie Hazlett to unpack the high-velocity trends and consumer shifts set to define the beauty and personal care market in 2026. As beauty continues its streak as a resilient, "must-have" category with 11% total growth, they discuss how retail buyers and brands can stay ahead of the curve. From the "inside-out" wellness revolution to the disruptive power of TikTok Shop and GenAI, this conversation provides a roadmap for navigating the next frontier of beauty retail. Among some of the trends they discuss are: ● Premiumization vs. Affordability: How "dupe culture" and high-quality, affordable alternatives are challenging luxury standards as consumers shop across price points to find effective solutions. ● The Beauty-Wellness Convergence: The rise of "beauty from the inside out," including the growth of supplements, sleep aids, and oral care as core beauty categories. ● The Scent Explosion: Fragrance is no longer just for bottles. Learn why scent is driving growth in body care, hair fragrance, and even home goods like candles, and how influencers have helped spike fragrance sales online. ● Social Commerce & TikTok Shop: With TikTok Shop already the No. 6 beauty e-commerce retailer in the U.S., they examine the critical role of influencers and "viral" trust in driving online sales. ● AI-Driven Personalization: GenAI is becoming the new "personal shopper" for consumers seeking specific product recommendations based on age, climate, and skin concerns. ● The Men’s Grooming Boom: Exploration of the acceleration in men’s segments, particularly in whole-body deodorants and skin-focused hair care. ● Global Influences: The continued dominance of K-Beauty (now a $2B+ U.S. market) and how global trends migrate instantly via social platforms. Tons of insights to help beauty brands and retailers stay ahead of the trends for the coming year!