The Way Up, Episode 6 - Nixta Taqueria
Wed Aug 13 2025
They fed neighbors during a storm — and ended up winning a James Beard Award.
In this episode of The Way Up, Guy Raz meets Edgar Rico and Sara Mardanbigi, the couple behind Nixta Taqueria in Austin, Texas. What started with resilience in the face of disaster became a nationally acclaimed restaurant with a mission rooted in community, creativity, and cultural pride.
From navigating natural disasters to rethinking the taco, Edgar and Sara share hard-earned lessons in business, leadership, and love.
Video Links:
Watch the full series hereCheck out the episode page hereWatch this episode on YouTubeWatch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'.Connect with Square:
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The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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They fed neighbors during a storm — and ended up winning a James Beard Award. In this episode of The Way Up, Guy Raz meets Edgar Rico and Sara Mardanbigi, the couple behind Nixta Taqueria in Austin, Texas. What started with resilience in the face of disaster became a nationally acclaimed restaurant with a mission rooted in community, creativity, and cultural pride. From navigating natural disasters to rethinking the taco, Edgar and Sara share hard-earned lessons in business, leadership, and love. Video Links: Watch the full series hereCheck out the episode page hereWatch this episode on YouTubeWatch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'.Connect with Square: Instagram: https://www.instagram.com/squareTwitter: https://x.com/squareFacebook: https://facebook.com/squareTikTok: https://www.tiktok.com/@squareLinkedIn: https://www.linkedin.com/company/joinsquare/Web: https://squareup.com/Contact Sales: https://squ.re/yt_contactsalesSign up for Square's The Bottom Line Weekly newsletter: https://squ.re/3tnvac4 The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.