S3 E6 - Seizing the AI Moment - Teaching Machines to Understand Video with Soyoung Lee
Mon Oct 27 2025
#AI #VideoAI #WomenInTech
🎙️ Seizing the AI Moment | Ep. [5]
Guest: Soyoung Lee, Co-Founder & Head of Go-To-Market, Twelve Labs
Host: Filiz Bahmanpour | Women in Technology Hollywood (WiTH)
In this episode of Seizing the AI Moment, host Filiz Bahmanpour sits down with Soyoung Lee, co-founder and head of go-to-market at Twelve Labs, one of the fastest-growing startups in multimodal AI.
From her early days in finance auditing at PwC to leading a 120-person team pioneering machine video understanding, Soyoung shares how Twelve Labs is on a mission to make every frame of video searchable, taggable, and actionable.
We explore how Twelve Labs is transforming the way media companies, creators, and enterprises leverage video through multimodal and agentic AI—where intelligent systems can not only search, but also assemble highlights, generate insights, and deliver personalized experiences at scale.
💡 What We Cover in This Episode:
🎥 1. Teaching Machines to Understand Video
How Twelve Labs’ multimodal AI interprets video context—linking visuals, audio, and text—to unlock new dimensions of search and discovery.
🚀 2. The Founder’s Journey
Soyoung opens up about the “naïve confidence” and curiosity that fueled her leap from PwC to AI entrepreneurship—and the lessons learned in building a company from the ground up.
🧩 3. Educating the Market
How the team navigated an ecosystem that didn’t yet know what “multimodal AI” was—and the strategies that helped establish Twelve Labs as a category leader.
⚙️ 4. From Research to Real-World APIs
Turning state-of-the-art research into scalable, production-ready APIs that power applications from sports highlight agents to creator analytics.
🧠 5. Focus, Prioritization & Adaptability
Why clarity of vision and operational discipline are critical for AI startups navigating rapid growth and technological change.
🌍 6. The Future of Video Intelligence
What’s next for multimodal AI—and how intelligent systems could redefine how we create, consume, and interact with video content.
🧭 Final Thoughts:
Stay focused. Stay curious. Soyoung reminds us that innovation thrives where curiosity meets courage—and where technology empowers creativity at scale.
👇 Subscribe for more episodes exploring the future of AI, media & technology.
🎧 Available on all major podcast platforms.
💬 Drop your thoughts in the comments—let’s keep the conversation going!
#AI #VideoAI #MultimodalAI #WomenInTech #AgenticAI #StartupLeadership #MachineLearning #AIinMedia #VideoSearch #GenerativeAI #AIInnovation #MediaTechnology #SeizingTheAIMoment #WiTH
© 2024 Women in Technology Hollywood Foundation, Inc. a 501(c)3 non-profit corporation.
Learn more at www.WiTHollywood.org
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#AI #VideoAI #WomenInTech 🎙️ Seizing the AI Moment | Ep. [5] Guest: Soyoung Lee, Co-Founder & Head of Go-To-Market, Twelve Labs Host: Filiz Bahmanpour | Women in Technology Hollywood (WiTH) In this episode of Seizing the AI Moment, host Filiz Bahmanpour sits down with Soyoung Lee, co-founder and head of go-to-market at Twelve Labs, one of the fastest-growing startups in multimodal AI. From her early days in finance auditing at PwC to leading a 120-person team pioneering machine video understanding, Soyoung shares how Twelve Labs is on a mission to make every frame of video searchable, taggable, and actionable. We explore how Twelve Labs is transforming the way media companies, creators, and enterprises leverage video through multimodal and agentic AI—where intelligent systems can not only search, but also assemble highlights, generate insights, and deliver personalized experiences at scale. 💡 What We Cover in This Episode: 🎥 1. Teaching Machines to Understand Video How Twelve Labs’ multimodal AI interprets video context—linking visuals, audio, and text—to unlock new dimensions of search and discovery. 🚀 2. The Founder’s Journey Soyoung opens up about the “naïve confidence” and curiosity that fueled her leap from PwC to AI entrepreneurship—and the lessons learned in building a company from the ground up. 🧩 3. Educating the Market How the team navigated an ecosystem that didn’t yet know what “multimodal AI” was—and the strategies that helped establish Twelve Labs as a category leader. ⚙️ 4. From Research to Real-World APIs Turning state-of-the-art research into scalable, production-ready APIs that power applications from sports highlight agents to creator analytics. 🧠 5. Focus, Prioritization & Adaptability Why clarity of vision and operational discipline are critical for AI startups navigating rapid growth and technological change. 🌍 6. The Future of Video Intelligence What’s next for multimodal AI—and how intelligent systems could redefine how we create, consume, and interact with video content. 🧭 Final Thoughts: Stay focused. Stay curious. Soyoung reminds us that innovation thrives where curiosity meets courage—and where technology empowers creativity at scale. 👇 Subscribe for more episodes exploring the future of AI, media & technology. 🎧 Available on all major podcast platforms. 💬 Drop your thoughts in the comments—let’s keep the conversation going! #AI #VideoAI #MultimodalAI #WomenInTech #AgenticAI #StartupLeadership #MachineLearning #AIinMedia #VideoSearch #GenerativeAI #AIInnovation #MediaTechnology #SeizingTheAIMoment #WiTH © 2024 Women in Technology Hollywood Foundation, Inc. a 501(c)3 non-profit corporation. Learn more at www.WiTHollywood.org