ButcherBox Commercial Chief Reba Hatcher on 'Mastering the Spin' in Career Transitions
Tue Feb 03 2026
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Reba Hatcher, chief commercial officer at ButcherBox, a delivery subscription service that offers high-quality, humanely raised meat and seafood. Hatcher shares insights about ButcherBox’s evolution over 10 years; using data to achieve growth while staying connected to customers; her varied, nonlinear career trajectory; advice on navigating cross-industry career changes; and more.
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In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Reba Hatcher, chief commercial officer at ButcherBox, a delivery subscription service that offers high-quality, humanely raised meat and seafood. Hatcher shares insights about ButcherBox’s evolution over 10 years; using data to achieve growth while staying connected to customers; her varied, nonlinear career trajectory; advice on navigating cross-industry career changes; and more.