New Year, Same Challenge: The Business Case for Internal Communications
Mon Dec 29 2025
Internal communications is not about messages.
It’s about alignment.
In this episode, Chris Willis talks with Keith Berman about how internal communications creates real business impact, even when attribution is messy. They unpack why alignment drives retention, productivity, and customer experience, how communicators act as the connective tissue of the business, and what leaders actually listen for when evaluating ROI.
They also tackle AI. What it helps with. What it cannot replace. And why the hype cycle feels familiar to anyone who lived through the early 5G promises.
For communicators who want to prove value, not volume.
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Internal communications is not about messages. It’s about alignment. In this episode, Chris Willis talks with Keith Berman about how internal communications creates real business impact, even when attribution is messy. They unpack why alignment drives retention, productivity, and customer experience, how communicators act as the connective tissue of the business, and what leaders actually listen for when evaluating ROI. They also tackle AI. What it helps with. What it cannot replace. And why the hype cycle feels familiar to anyone who lived through the early 5G promises. For communicators who want to prove value, not volume.