Where Book Ideas Really Come From
Tue Feb 03 2026
You might think that when you sit down to write a book, you use mostly your brain, your intellect, or your thoughts to concoct the perfect argument, the most interesting story.
I believe there’s more to it than that.
I’ve written 14 books and helped hundreds of authors write, edit and publish their works and I’ve witnessed an invisible and inexplicable x factor responsible not only for bringing the idea to you, but also for growing that idea to fruition.
While I don’t know how to name this “x factor” or to define it, I have experienced it again and again and can’t imagine writing a book without it.
If you have a book you’re meant to write, maybe you don’t need to be “smart enough” or “good enough” to make it happen.
Maybe all you need is to listen closely to what this “x factor” is trying to say.
Host: Ally Fallon // @allyfallon // allisonfallon.com
Follow Ally on Instagram: https://www.instagram.com/allyfallon/
See omnystudio.com/listener for privacy information.
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You might think that when you sit down to write a book, you use mostly your brain, your intellect, or your thoughts to concoct the perfect argument, the most interesting story. I believe there’s more to it than that. I’ve written 14 books and helped hundreds of authors write, edit and publish their works and I’ve witnessed an invisible and inexplicable x factor responsible not only for bringing the idea to you, but also for growing that idea to fruition. While I don’t know how to name this “x factor” or to define it, I have experienced it again and again and can’t imagine writing a book without it. If you have a book you’re meant to write, maybe you don’t need to be “smart enough” or “good enough” to make it happen. Maybe all you need is to listen closely to what this “x factor” is trying to say. Host: Ally Fallon // @allyfallon // allisonfallon.com Follow Ally on Instagram: https://www.instagram.com/allyfallon/ See omnystudio.com/listener for privacy information.