Marine Layer’s Cofounders on Brick-and-Mortar Investments, Why Materials Matter and Running a B Corp Business
Wed Feb 04 2026
More than 15 years ago, two childhood friends decided to
make the switch from finance to fashion, and Marine Layer was born.
What began as a small operation with a single 450-square-foot
storefront today counts 55 locations, with more retail openings in the works.
On this episode of WWD Voices for Retail Rx, Michael Natenshon, cofounder and chief executive officer of Marine Layer, Adam Lynch, cofounder and chief operating officer of Marine Layer, chat with
Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and
executive director of Hilco’s consumer and retail platform, about their company’s early stages, how they are approaching product
development and what is next for the brand.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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More than 15 years ago, two childhood friends decided to make the switch from finance to fashion, and Marine Layer was born. What began as a small operation with a single 450-square-foot storefront today counts 55 locations, with more retail openings in the works. On this episode of WWD Voices for Retail Rx, Michael Natenshon, cofounder and chief executive officer of Marine Layer, Adam Lynch, cofounder and chief operating officer of Marine Layer, chat with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform, about their company’s early stages, how they are approaching product development and what is next for the brand. Learn more about your ad choices. Visit megaphone.fm/adchoices