Why Focus On Being 'Consistent' Is Killing Your B2B Podcast
Mon Feb 02 2026
If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.
Publishing weekly feels responsible.
It looks good internally.
It gives teams something concrete to point at.
But it rarely builds trust on its own.
I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B podcasting, and what actually does the heavy lifting when it comes to credibility, trust, and commercial impact.
We look at why two podcasts can publish on the same schedule and get completely different outcomes, why sounding “fine” is often a bigger problem than sounding wrong, and how podcasts quietly remove doubt long before a sales conversation ever happens.
There’s also a simple test you can run on your own show to see whether it’s genuinely doing strategic work, or just adding to a growing back catalogue.
Useful links
Podknows Website
https://podknows.co.uk
B2B Podcast Growth Diagnostic
https://podknows.co.uk/diagnostic
Podcast Audits
https://podknows.co.uk/audits
Timestamped summary00:00 The consistency question CMOs keep asking
01:08 Why listeners respond to patterns, not schedules
03:11 Cadence vs the listener experience
04:20 The three-episode trust test
05:24 Why publishing more won’t fix vague thinking
06:44 Listener message on reporting podcast value internally
09:16 Founder FAQ: supportive vs safe podcasts
11:11 Final thoughts and next steps
More
If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is. Publishing weekly feels responsible. It looks good internally. It gives teams something concrete to point at. But it rarely builds trust on its own. I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B podcasting, and what actually does the heavy lifting when it comes to credibility, trust, and commercial impact. We look at why two podcasts can publish on the same schedule and get completely different outcomes, why sounding “fine” is often a bigger problem than sounding wrong, and how podcasts quietly remove doubt long before a sales conversation ever happens. There’s also a simple test you can run on your own show to see whether it’s genuinely doing strategic work, or just adding to a growing back catalogue. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary00:00 The consistency question CMOs keep asking 01:08 Why listeners respond to patterns, not schedules 03:11 Cadence vs the listener experience 04:20 The three-episode trust test 05:24 Why publishing more won’t fix vague thinking 06:44 Listener message on reporting podcast value internally 09:16 Founder FAQ: supportive vs safe podcasts 11:11 Final thoughts and next steps