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Media Relations
How to Engage Journalists on Social Media Without Hurting Your Pitch
Learn how to engage journalists on social media in a way that builds familiarity and trust instead of making your outreach feel forced.
Neal Shulman•
Media Relations
Building and maintaining relationships with journalists and media outlets.
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Media Relations
PR Crisis Management for Lean Teams: A Simple Response Playbook
A straightforward crisis response guide for lean teams that need to move quickly, control messaging, and avoid making things worse.
Neal Shulman•
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Media Relations
Media List vs Media Database: What PR Teams Actually Need
Understand the real difference between a media list and a media database, and when each one is useful for modern PR outreach.
Neal Shulman•
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Media Relations
Switching From Muck Rack, Cision, or Qwoted to Magic Pitch: When It Makes Sense
A practical look at when it makes sense to switch from Muck Rack, Cision, or Qwoted to Magic Pitch for execution-first outreach.
Neal Shulman•
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Media Relations
How Magic Pitch Helps Teams Pitch Journalists, Podcasts, and Newsletters From One System
Understand how Magic Pitch supports journalist, podcast, and newsletter outreach from one workflow so teams can move faster without juggling tools.
Neal Shulman•
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Media Relations
Magic Pitch for PR Agencies: How to Run Client Outreach Without Spreadsheet Drift
Learn how agencies use Magic Pitch to manage client outreach, standardize follow-ups, and reduce spreadsheet chaos without sacrificing personalization.
Neal Shulman•
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Media Relations
Journalist Response Rates in 2025: Why Better Targeting Beats More Outreach
Low response rates are still one of the biggest PR challenges in 2025, and the fix is better targeting, stronger relevance, and smarter workflow design.
PR Hero Team•