Why Most Consultants Scale Wrong (And Stay Broke)
Wed Feb 04 2026
Welcome to the $100k Playbook with Mike Koziol
Most consultants think scaling means hiring. But there are two completely different paths to $500K revenue—and one leaves you with 2.5x more profit and zero employees.In this video, I break down the traditional path vs. the productized path, year by year, showing you:- Why your first hire might kill your margins- The transition phase most people skip (and why it matters)- How to serve MORE clients in LESS time- Real numbers: $150K vs $360K profit from similar revenueIf you're thinking about hiring to scale, watch this first.
—
Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/
Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/
Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/
Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/
Please rate the podcast on Spotify and iTunes 3
Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability
More
Welcome to the $100k Playbook with Mike Koziol Most consultants think scaling means hiring. But there are two completely different paths to $500K revenue—and one leaves you with 2.5x more profit and zero employees.In this video, I break down the traditional path vs. the productized path, year by year, showing you:- Why your first hire might kill your margins- The transition phase most people skip (and why it matters)- How to serve MORE clients in LESS time- Real numbers: $150K vs $360K profit from similar revenueIf you're thinking about hiring to scale, watch this first. — Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/ Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/ Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/ Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/ Please rate the podcast on Spotify and iTunes 3 Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability