Meet NETIC: The AI Engine Powering Growth for Contractors and Service Companies
Thu Nov 13 2025
AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping them automate inbound and outbound communication, capture more leads, and deliver a better customer experience — all while keeping humans in the loop.Whether you're a roofer, HVAC pro, or service-based business owner, this conversation will help you understand where AI fits into your business and how to start leveraging it now.Timestamps:00:00 - Intro: AI is here to stay01:50 - Meet Melisa Tokmak and NETIC AI04:00 - What NETIC does for home-service companies06:30 - Automating inbound and outbound revenue09:20 - Nurturing and reactivating old leads12:00 - Why customer experience is everything16:00 - How AI and humans work together20:30 - The meaning behind "NETIC" and cybernetics26:00 - Real vs fake AI products — how to tell the difference33:00 - The importance of code integrity and on-shore engineering40:00 - Who NETIC serves and why43:00 - Final thoughts and where to learn morewww.netic.aiSubscribe for more great interviews and content.For Sales Training and Coaching to help you grow your business, visit sellonstg.com
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AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping them automate inbound and outbound communication, capture more leads, and deliver a better customer experience — all while keeping humans in the loop.Whether you're a roofer, HVAC pro, or service-based business owner, this conversation will help you understand where AI fits into your business and how to start leveraging it now.Timestamps:00:00 - Intro: AI is here to stay01:50 - Meet Melisa Tokmak and NETIC AI04:00 - What NETIC does for home-service companies06:30 - Automating inbound and outbound revenue09:20 - Nurturing and reactivating old leads12:00 - Why customer experience is everything16:00 - How AI and humans work together20:30 - The meaning behind "NETIC" and cybernetics26:00 - Real vs fake AI products — how to tell the difference33:00 - The importance of code integrity and on-shore engineering40:00 - Who NETIC serves and why43:00 - Final thoughts and where to learn morewww.netic.aiSubscribe for more great interviews and content.For Sales Training and Coaching to help you grow your business, visit sellonstg.com