Giveaway Marketing: Expert Van Oakes Behind Goat Media’s Ecom Success
Mon Sep 15 2025
Scaling with Giveaway Marketing | Van Oakes of Goat Media
Van Oakes is the founder of Goat Media and one of the top voices in giveaway marketing and paid ad strategy. He’s helped brands like Diesel Brothers scale to 9 figures using giveaway-based customer acquisition, direct response funnels, and Shopify-first thinking.
In this episode, Van opens up about:
The business model that made Diesel Brothers a $100M brand
Why giveaways still outperform traditional ads in 2025
How Goat Media scales brands using performance-first paid ads
The numbers behind real ecom growth: CAC, LTV, and AOV benchmarks
Transitioning from door-to-door sales to owning a top-tier agency
What most ecom brands get wrong when trying to scale
Balancing family, business, and personal trials without losing it all
Timestamps:
0:00 – Intro
1:20 – Van’s first big win in D2D
10:45 – Building Diesel Brothers with giveaways
18:50 – The Goat Media model explained
30:00 – How to price and position a giveaway
40:15 – Mistakes to avoid in paid ads
50:05 – Life after $100M: family, trauma, and truth
1:10:00 – Final thoughts on scaling sustainably
If you’re in e-commerce, digital marketing, brand building, or growth strategy, this episode is a masterclass in what works now. No fluff—just real frameworks, tested campaigns, and the story of a founder who’s led from the front, failed big, and still came back stronger.
💬 Connect with Van on IG: @itsyourboyvan
💼 Learn more: https://goat4media.com/
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Scaling with Giveaway Marketing | Van Oakes of Goat Media Van Oakes is the founder of Goat Media and one of the top voices in giveaway marketing and paid ad strategy. He’s helped brands like Diesel Brothers scale to 9 figures using giveaway-based customer acquisition, direct response funnels, and Shopify-first thinking. In this episode, Van opens up about: The business model that made Diesel Brothers a $100M brand Why giveaways still outperform traditional ads in 2025 How Goat Media scales brands using performance-first paid ads The numbers behind real ecom growth: CAC, LTV, and AOV benchmarks Transitioning from door-to-door sales to owning a top-tier agency What most ecom brands get wrong when trying to scale Balancing family, business, and personal trials without losing it all Timestamps: 0:00 – Intro 1:20 – Van’s first big win in D2D 10:45 – Building Diesel Brothers with giveaways 18:50 – The Goat Media model explained 30:00 – How to price and position a giveaway 40:15 – Mistakes to avoid in paid ads 50:05 – Life after $100M: family, trauma, and truth 1:10:00 – Final thoughts on scaling sustainably If you’re in e-commerce, digital marketing, brand building, or growth strategy, this episode is a masterclass in what works now. No fluff—just real frameworks, tested campaigns, and the story of a founder who’s led from the front, failed big, and still came back stronger. 💬 Connect with Van on IG: @itsyourboyvan 💼 Learn more: https://goat4media.com/