#22: New AI Laws + ChatGPT WINS and FAILS
Mon Nov 17 2025
California has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it's also a sign of what's to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries.
Grace and Peter discuss what this means for businesses using AI tools, ChatGPT's recent marketing flop, and how conversational AI can actually help uncover emerging technologies that don't surface in traditional search. From regulation to discovery, this episode explores the changing ways AI is shaping both business and creativity.
Chapters:
00:14 – California's new Companion AI law
02:36 – Implications for business and compliance
04:10 – ChatGPT's failed ad campaign
06:44 – Balancing AI use with human creativity
08:10 – AEO vs. SEO
09:50 – Discovering Twins.ai through ChatGPT
12:01 – Using AI for smarter research & tool discovery
Sources:
"California becomes first state to regulate AI companion chatbots" by Rebecca Bellan for TechCrunch
"OpenAI Just Flunked Marketing 101" by Mark Ritson for Adweek
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California has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it's also a sign of what's to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries. Grace and Peter discuss what this means for businesses using AI tools, ChatGPT's recent marketing flop, and how conversational AI can actually help uncover emerging technologies that don't surface in traditional search. From regulation to discovery, this episode explores the changing ways AI is shaping both business and creativity. Chapters: 00:14 – California's new Companion AI law 02:36 – Implications for business and compliance 04:10 – ChatGPT's failed ad campaign 06:44 – Balancing AI use with human creativity 08:10 – AEO vs. SEO 09:50 – Discovering Twins.ai through ChatGPT 12:01 – Using AI for smarter research & tool discovery Sources: "California becomes first state to regulate AI companion chatbots" by Rebecca Bellan for TechCrunch "OpenAI Just Flunked Marketing 101" by Mark Ritson for Adweek