The problem with having more choice
Tue Dec 09 2025
There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
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There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.” I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them. Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers. I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events. If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.