119 | Stop Getting in Your Own Way: How Self-Trust Can Grow Your Acupuncture Business with Vicky Shilling
Tue Feb 03 2026
Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.
We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome.
If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community.
In this episode:
Vicky's TRUST method for working with that inner voice with curiosity and compassionSmall experiments help retrain your brain toward confidenceYou can’t out‑strategy self‑doubt—you must work with itFind It Quickly:
00:35 - The Power of Self-Trust in Business
00:56 - Meet Vicky Shilling
01:26 - Understanding Self-Doubt and Imposter Syndrome
01:39 - Strategies to Overcome Self-Doubt
02:35 - Sponsor Message: Jane Practice Management Software
04:23 - Interview with Vicky Shilling Begins
04:38 - Vicky's Journey and Expertise
08:12 - The Importance of Mindset in Business
10:31 - Vicky's Trust Method Explained
15:04 - Overcoming Fear and Finding Evidence
17:47 - Real-Life Examples and Client Success Stories
19:46 - Facing Fears and Taking Action
22:23 - Overcoming the Fear of Criticism
23:28 - Handling Disappointment in Business
25:00 - Dealing with Online Trolls
28:24 -Embracing Your Unique Perspective
33:20 - The Never-Ending Journey of Self-Development
Connect with Vicky:
Website: vickyshilling.com
Book: vickyshilling.com/book
Self-Trust Lab Assistant: subscribepage.io/lab-assistant
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves. We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome. If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community. In this episode: Vicky's TRUST method for working with that inner voice with curiosity and compassionSmall experiments help retrain your brain toward confidenceYou can’t out‑strategy self‑doubt—you must work with itFind It Quickly: 00:35 - The Power of Self-Trust in Business 00:56 - Meet Vicky Shilling 01:26 - Understanding Self-Doubt and Imposter Syndrome 01:39 - Strategies to Overcome Self-Doubt 02:35 - Sponsor Message: Jane Practice Management Software 04:23 - Interview with Vicky Shilling Begins 04:38 - Vicky's Journey and Expertise 08:12 - The Importance of Mindset in Business 10:31 - Vicky's Trust Method Explained 15:04 - Overcoming Fear and Finding Evidence 17:47 - Real-Life Examples and Client Success Stories 19:46 - Facing Fears and Taking Action 22:23 - Overcoming the Fear of Criticism 23:28 - Handling Disappointment in Business 25:00 - Dealing with Online Trolls 28:24 -Embracing Your Unique Perspective 33:20 - The Never-Ending Journey of Self-Development Connect with Vicky: Website: vickyshilling.com Book: vickyshilling.com/book Self-Trust Lab Assistant: subscribepage.io/lab-assistant Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.