How to Keep Selling When the World Is on Fire
Fri Feb 06 2026
EPISODE SUMMARY
How are you supposed to show up and sell when the world feels like it’s on fire?
In this episode, Chelsea explores one of the hardest questions founders face during times of violence, instability, and collective grief: how to keep doing business without bypassing reality or abandoning your values.
This is a grounded, honest conversation about resourcing, nervous-system care, power, and why continuing to sell — thoughtfully and intentionally — is not a moral failure, but often a necessary act.
IN THIS EPISODE YOU'LL LEARN...
Why selling during times of violence and instability feels uniquely fraught
How financial instability and scarcity actually impact the brain and nervous system
Why being under-resourced serves systems of power — not your community
How to tend to yourself first when your system is in freeze or collapse
Ways to weave values and activism into your business without performative pressure
How to reconnect with why your work still matters right now
KEY TAKEAWAYS AND CONCEPTS
Under-resourcing is not neutral: scarcity impairs cognition, creativity, and decision-making
Selling ≠ moral failure when your work supports safety, agency, and community care
You have influence simply by running a business and being visible
Nervous-system regulation comes first when selling feels impossible
Duality is unavoidable: business and grief, urgency and care, action and rest coexist
Meaning makes selling possible — tactics stay the same, relationship to selling shifts
HOW TO USE THIS IN YOUR BUSINESS THIS WEEK
Tend to your nervous system before trying to create or sell
Name the duality instead of pretending it doesn’t exist
Let your values inform how you show up — not silence you entirely
Return to the deeper “why” behind your offer, especially in difficult times
If you need tactical support, pair this episode with upcoming episodes in the upcoming Long Game series, where Chelsea walks through sustainable marketing channels that reduce pressure and urgency over time.
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
→ Learn More
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
→ Book a Sprint
Marked Up Copy Audit
Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.
→ Book an Audit
More
EPISODE SUMMARY How are you supposed to show up and sell when the world feels like it’s on fire? In this episode, Chelsea explores one of the hardest questions founders face during times of violence, instability, and collective grief: how to keep doing business without bypassing reality or abandoning your values. This is a grounded, honest conversation about resourcing, nervous-system care, power, and why continuing to sell — thoughtfully and intentionally — is not a moral failure, but often a necessary act. IN THIS EPISODE YOU'LL LEARN... Why selling during times of violence and instability feels uniquely fraught How financial instability and scarcity actually impact the brain and nervous system Why being under-resourced serves systems of power — not your community How to tend to yourself first when your system is in freeze or collapse Ways to weave values and activism into your business without performative pressure How to reconnect with why your work still matters right now KEY TAKEAWAYS AND CONCEPTS Under-resourcing is not neutral: scarcity impairs cognition, creativity, and decision-making Selling ≠ moral failure when your work supports safety, agency, and community care You have influence simply by running a business and being visible Nervous-system regulation comes first when selling feels impossible Duality is unavoidable: business and grief, urgency and care, action and rest coexist Meaning makes selling possible — tactics stay the same, relationship to selling shifts HOW TO USE THIS IN YOUR BUSINESS THIS WEEK Tend to your nervous system before trying to create or sell Name the duality instead of pretending it doesn’t exist Let your values inform how you show up — not silence you entirely Return to the deeper “why” behind your offer, especially in difficult times If you need tactical support, pair this episode with upcoming episodes in the upcoming Long Game series, where Chelsea walks through sustainable marketing channels that reduce pressure and urgency over time. WORK WITH CHELSEA The Empathy Edge (1:1 Mentorship) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Messaging Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit