Branding vs PR: How Women Entrepreneurs Build Visibility That Converts
Wed Feb 04 2026
Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together.
In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Alessandra Polina, Founder of Quotable Media Co., to break down the real difference between branding and public relations and how women-led businesses can use both to grow visibility, confidence, and sales.
Alessandra shares her journey from starting a PR business straight out of college to rebranding into a full media company, along with the mindset shifts required to scale beyond yourself. Together, Jo and Alessandra discuss why a polished brand matters more than ever, how PR helps you reach new audiences, and why podcast guesting is one of the most effective and accessible PR strategies for women entrepreneurs.
If your brand looks good but growth still feels capped, this conversation will help you understand what might be missing and how to build visibility that actually converts.
The difference between branding and PR and why both matter.
When women entrepreneurs should start investing in PR
How branding impacts trust, confidence, and decision making
Why podcast guesting is a powerful PR entry point
How to turn visibility into authority and aligned clients
GUEST LINK:
Website: Qoutable Media Co
LinkedIn: Alessandra Polina
Instagram: Alessandra Polina
Free 30 Minute Visibility Strategy Session
🎧 Tune in to learn how to stop blending in and start being recognized.
In this episode, you will learn:
🔗 Learn more about Branding by Jo at www.brandingbyjo.com
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Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together. In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Alessandra Polina, Founder of Quotable Media Co., to break down the real difference between branding and public relations and how women-led businesses can use both to grow visibility, confidence, and sales. Alessandra shares her journey from starting a PR business straight out of college to rebranding into a full media company, along with the mindset shifts required to scale beyond yourself. Together, Jo and Alessandra discuss why a polished brand matters more than ever, how PR helps you reach new audiences, and why podcast guesting is one of the most effective and accessible PR strategies for women entrepreneurs. If your brand looks good but growth still feels capped, this conversation will help you understand what might be missing and how to build visibility that actually converts. The difference between branding and PR and why both matter. When women entrepreneurs should start investing in PR How branding impacts trust, confidence, and decision making Why podcast guesting is a powerful PR entry point How to turn visibility into authority and aligned clients GUEST LINK: Website: Qoutable Media Co LinkedIn: Alessandra Polina Instagram: Alessandra Polina Free 30 Minute Visibility Strategy Session 🎧 Tune in to learn how to stop blending in and start being recognized. In this episode, you will learn: 🔗 Learn more about Branding by Jo at www.brandingbyjo.com