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Brian Gross is the President of Bach to Rock (often called "America's Music School"), a leading national franchise of contemporary music schools offering private and group lessons in guitar, piano, drums, voice, bass, and more for students of all ages and skill levels. He has held this role since 2011, after serving as Vice President of Marketing and Operations starting in 2008.Bach to Rock emphasizes a unique, band-based learning approach where students play the music they love together, rather than traditional classical methods—focusing on modern genres to make lessons engaging and fun.Gross brings a strong business background to the role, with prior experience in brand management at major companies including Kraft Foods, Procter & Gamble (Cover Girl), Bank of America, and Sylvan Learning Centers. He also served as president of Rileyroos (children's footwear) and general manager of Barton-Cotton Inc. (direct marketing/print production). He holds a B.S. in Economics from the University of Delaware and an MBA from UNC's Kenan-Flagler Business School.A lifelong music enthusiast (classic rock and country fan—favorite band Guns N' Roses, first concert AC/DC), he's a beginner guitar player and "wanna-be drummer." He's based in the Bethesda, Maryland area, active on LinkedIn (@briancgross), and frequently discusses franchising, music education innovation, and second-career entrepreneurship in interviews and industry features.