Sam Khoury on B2B Creator Businesses, Netflix+WB4EVA, the $1B Digital Twin, and Meta the Energy Company
Tue Feb 03 2026
In this episode, James and Daniel break down Meta's monster earnings ($200B revenue, 3.58B daily users, $44B FCF), the marketing masterclass from Netflix and Warner Bros, the creator-to-$2M viral Dr. Pepper ad that's rewriting the creative playbook.
We also explore the massive tech layoffs at Amazon, Pinterest, and others, and why AI may just be an excuse. Plus, Khaby Lame's $1 billion deal and vibe coding at the Super Bowl.
Sam Khoury joins us to talk all things B2B creators and why the natural progression is from clips to live events. He's alsogiving ADSN listeners 30% off the Marketecture Live event using code SAM30.
STAY CONNECTED
JAMES Twitter – /jamesborow LinkedIn — /jamesborow
DANIEL Instagram — /danieldruger TikTok — /danieldruger LinkedIn — /danieldruger
👉 Hit Subscribe, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.
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In this episode, James and Daniel break down Meta's monster earnings ($200B revenue, 3.58B daily users, $44B FCF), the marketing masterclass from Netflix and Warner Bros, the creator-to-$2M viral Dr. Pepper ad that's rewriting the creative playbook. We also explore the massive tech layoffs at Amazon, Pinterest, and others, and why AI may just be an excuse. Plus, Khaby Lame's $1 billion deal and vibe coding at the Super Bowl. Sam Khoury joins us to talk all things B2B creators and why the natural progression is from clips to live events. He's alsogiving ADSN listeners 30% off the Marketecture Live event using code SAM30. STAY CONNECTED JAMES Twitter – /jamesborow LinkedIn — /jamesborow DANIEL Instagram — /danieldruger TikTok — /danieldruger LinkedIn — /danieldruger 👉 Hit Subscribe, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.