All that SHE wants

Can a single viral grow a full-time business without paid ads or a polished influencer persona? In this episode of All That SHE Wants, host Joey sits down with Amanpreet Kaur, the creative force behind Modern Bibiyan Vines and founder of an apparel label, to unpack how a random, fun reel changed everything. Amanpreet tells the story of a clip that unexpectedly hit ~350K views, how her husband pushed the idea of creating a dedicated page, and how that spark grew into a brand and community. She calls herself an artist, not an influencer, and explains why authenticity, persistence, and the right support system mattered more than curated perfection. She shares honest, practical lessons and the importance of surrounding yourself with people who motivate you. She also talks about dealing with negativity, the randomness of virality, rotating faces on the page as the brand scales, and why creators should think critically about what they pick from social media. This episode is essential listening for anyone curious about the creator economy, women-led small businesses, or building authenticity-first content that actually converts.Raw, practical, and inspiring, a must-watch for creators, founders, and anyone trying to turn content into a business. Follow ATSW on Instagram:   / allthatshewants_official   Follow Modern Bibiyan Vines on Instagram:   / modernbibiyanvines   Follow Amanpreet:   / amanpreetkaurahluwalia1   🔔 Subscribe for more honest conversations with women turning content into careers. #business #women #careers #content #Stories #inspiring #content #hacks #socialmedia #business #fashion