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Lead With Trust

Hannah Eisenberg
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ManagementPodcastsBusinessMarketingENunited-kingdomDaily or near-daily
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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard to keep up with. We will explore tried-and-true, proven methodologies such as They Ask You Answer by Marcus Sheridan, we will discuss marketing and sales tactics that build trust and educate your buyers, we will talk about tools and technologies others have used effectively, and we will share practical advice on how you can start building trust in your organization.
Top 29.2% by pitch volume (Rank #14575 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
37
Founded
N/A
Category
Management
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/lead-with-trust
Cadence: Active monthly
Reply rate: Under 2%

Latest Episodes

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Communicating Competence: Why Being Competent Isn’t Enough to Be Trusted

Wed Jan 28 2026

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Understand why potential buyers hesitate, ask for more proof, and default to safer options - even when you are the better choice. Join our free live webinar to learn more: https://founder-trust-webinar.scoreapp.com Many B2B leaders invest heavily in marketing and messaging while overlooking the foundation that buyers actually need to trust them. This episode breaks down competence as the first cornerstone of trust and explains how buyers cognitively assess risk before buying. 📘 Recommended Resources Lead With Trust by Hannah Eisenberg: https://www.trustleader.co/lead-with-trust-book Dentsu – Superpowers Index 2024: https://www.dentsu.com/us/en/solutions/dentsu-b2b/superpowers-index Take the assessment: https://trustleader.scoreapp.com/ ⏰ Episode Timestamps 00:00 Understanding Competence in Business 03:43 The Importance of Buyer Perception 07:41 Bridging the Gap: Internal Competence vs. Buyer Belief 13:44 Why Competence Comes First 15:39 Teaching as a Tool for Demonstrating Competence 20:18 The Impact of Believable Competence on Sales 24:14 Summary and Next Steps 🧠 What You’ll Learn in This Episode •Why competence is a buyer-held belief, not an internal reality •How unclear competence increases perceived risk and price pressure •Why brand, authenticity, and relationships cannot replace cognitive trust •How teaching reduces buyer anxiety and demonstrates expertise •What must come first to shorten sales cycles and scale trust 👤 About the Host Hannah Eisenberg is the founder of TrustLeader and creator of the TrustLeader Framework. With 25+ years of B2B marketing and sales experience, including a decade at SAP Global Marketing and 10+ years as a HubSpot partner, she helps leaders worldwide achieve market leadership by making trust their most significant competitive advantage. 🔗 Connect With Me LinkedIn:https://www.linkedin.com/in/hannaheisenberg/ 🎧 Listen to the Podcast YouTube: https://www.youtube.com/@trustleader-lead-with-trust Apple Podcasts: https://podcasts.apple.com/dk/podcast/lead-with-trust/id1732848496?l=da Spotify: https://open.spotify.com/show/2LYVbwkrkTuJKh3mHGNLBH Captivate.fm: https://feeds.captivate.fm/leadwithtrustpodcast/

More

Understand why potential buyers hesitate, ask for more proof, and default to safer options - even when you are the better choice. Join our free live webinar to learn more: https://founder-trust-webinar.scoreapp.com Many B2B leaders invest heavily in marketing and messaging while overlooking the foundation that buyers actually need to trust them. This episode breaks down competence as the first cornerstone of trust and explains how buyers cognitively assess risk before buying. 📘 Recommended Resources Lead With Trust by Hannah Eisenberg: https://www.trustleader.co/lead-with-trust-book Dentsu – Superpowers Index 2024: https://www.dentsu.com/us/en/solutions/dentsu-b2b/superpowers-index Take the assessment: https://trustleader.scoreapp.com/ ⏰ Episode Timestamps 00:00 Understanding Competence in Business 03:43 The Importance of Buyer Perception 07:41 Bridging the Gap: Internal Competence vs. Buyer Belief 13:44 Why Competence Comes First 15:39 Teaching as a Tool for Demonstrating Competence 20:18 The Impact of Believable Competence on Sales 24:14 Summary and Next Steps 🧠 What You’ll Learn in This Episode •Why competence is a buyer-held belief, not an internal reality •How unclear competence increases perceived risk and price pressure •Why brand, authenticity, and relationships cannot replace cognitive trust •How teaching reduces buyer anxiety and demonstrates expertise •What must come first to shorten sales cycles and scale trust 👤 About the Host Hannah Eisenberg is the founder of TrustLeader and creator of the TrustLeader Framework. With 25+ years of B2B marketing and sales experience, including a decade at SAP Global Marketing and 10+ years as a HubSpot partner, she helps leaders worldwide achieve market leadership by making trust their most significant competitive advantage. 🔗 Connect With Me LinkedIn:https://www.linkedin.com/in/hannaheisenberg/ 🎧 Listen to the Podcast YouTube: https://www.youtube.com/@trustleader-lead-with-trust Apple Podcasts: https://podcasts.apple.com/dk/podcast/lead-with-trust/id1732848496?l=da Spotify: https://open.spotify.com/show/2LYVbwkrkTuJKh3mHGNLBH Captivate.fm: https://feeds.captivate.fm/leadwithtrustpodcast/

Key Metrics

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Pitches sent
23
From PodPitch users
Rank
#14575
Top 29.2% by pitch volume (Rank #14575 of 50,000)
Average rating
N/A
Ratings count may be unavailable
Reviews
N/A
Written reviews (when available)
Publish cadence
Daily or near-daily
Active monthly
Episode count
37
Data updated
Feb 10, 2026
Social followers
10

Public Snapshot

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ManagementPodcastsBusinessMarketing
Country
United Kingdom
Language
English
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Wed Jan 28 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
1–2 weeks
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
10
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Frequently Asked Questions About Lead With Trust

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What is Lead With Trust about?

Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard to keep up with. We will explore tried-and-true, proven methodologies such as They Ask You Answer by Marcus Sheridan, we will discuss marketing and sales tactics that build trust and educate your buyers, we will talk about tools and technologies others have used effectively, and we will share practical advice on how you can start building trust in your organization.

How often does Lead With Trust publish new episodes?

Daily or near-daily

How many listeners does Lead With Trust get?

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