Amplifiz Podcast

Text Amplifiz Podcast Cesar G Concepcion, Chief Commercial Officer (APMA Region) at Novartis is a proven Pharma Executive with 39 years of international commercial experience across the US, Europe, China, South-East Asia & Middle-East Africa... Cesar is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard on which he talks about his passion and deep experience in Product Launch. Throughout his journey, he has launched countless number of new Medical Brands, and has gathered clarity on what can make or break your Commercial success and the future of your Pharma.BioPharma Organization. On this insightful Podcast episode, Cesar candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about his scope with Novartis APMA Region (Asia-Pacific Middle-East Africa) covering 33 Markets directly and running a business of ~ 5 billion $. What it means to launch new products in diverse markets like APMA, what are the elements and pre-requisites required to evaluate if an Organization is ready to launch a new asset, how to collaborate cross-functionally, the critical role of a Brand Lead, what to do and what not to do when it comes to launching a new medicine. The interactions and input needed from Healthcare Professionals, Patients but also Payers. Leadership lessons learned and advice to future generation, role of AI - Artificial Intelligence in the current and future Commercial engine of Pharma and much more.   📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗲𝘀𝗮𝗿 𝗖𝗼𝗻𝗰𝗲𝗽𝗰𝗶𝗼𝗻, 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗡𝗼𝘃𝗮𝗿𝘁𝗶𝘀 📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 🔗 Follow Cesar G Concepcion on LinkedIn: https://www.linkedin.com/in/cesar-g-concepcion-565245/ 🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/ 🔗 Visit Amplifiz website: https://amplifiz.com 🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz 🕓Timestamps: 0:00 Intro   0:50 How to define successful launch? 2:00 How to launch in very diverse markets? 3:45 Define "what not to do" 5:45 Define "must-wins" & role of Brand Lead 7:25: Internal teams supporting a Launch 10:18 HCPs & Patients' engagement for Launch 13:13 Not rushing a Launch if not ready - Discussing with C-level 15:28 Adjusting Go To Market when losing patent  17:15 Smaller markets more creative in innovating 18:58 Traits of a successful Brand owner 20:40 Is Pharma engaging HCPs properly? Let's talk customer centricity 26:29: More about your role at Novartis and the business in APMA 28:02 How to build consensus in Enterprises? 30:10 Reflecting on lessons you learn as a Leader 34:16 Your take on AI in Pharma and what is to come 37:18 Wrap-up and conclusion 👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Share your experiences and thoughts about this episode in the comments below! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. 🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com ✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘      https://www.youtube.com/@Amplifiz 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👍 Like the video (it helps a ton!) 💬 Comment below to share your opinion! 🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com 📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: linkedin.com/company/amplifiz amplifizpodcasts.buzzsprout.com linkedin.com/in/digitalgloballeader https://www.instagram.com/amplifiz/ .................................... #Pharma #LaunchExcellence #Novartis #Commercial Support the show