Why Data Clean Rooms Are the Future of CPG and Media Collaboration
Mon Dec 08 2025
What do data clean rooms really do—and why should every CPG leader care?
In this episode of Applied Intelligence, I sit down with Puneet Gangrade—one of the leading voices in privacy-enhancing tech and data clean room adoption.
We unpack how clean rooms are transforming everything from retail media to supply chain visibility, and why every brand, publisher, and platform needs a long-term clean room strategy.
Puneet also breaks down:
How clean rooms evolved from pharma to ad tech
The hidden role of cryptography and trust engineering
Non-media use cases (QSR, loyalty, inventory, finance, CPG)
Why the real challenge isn’t tech—it’s politics, intent, and trust
What it takes to scale clean rooms (hint: org design and full-time owners)
The future intersection of AI + privacy—and what to watch out for
This is a must-watch if you care about data-driven growth, privacy, and cross-party collaboration.
Timestamps:00:00 – The Hidden Revolution Behind Data Clean Rooms02:10 – What Clean Rooms Really Do (And Why Everyone’s Confused)06:20 – Privacy Meets Personalization: The Cryptography Shift10:30 – How Amazon Quietly Opened the Clean Room Floodgates15:00 – The Wildest Use Cases: From QSRs to Airlines24:50 – Building Trust Without Sharing Data31:00 – The Question That Determines Every Clean Room’s Value35:00 – The Politics No One Talks About in Data Collaboration40:00 – Turning a Pilot Into a Scalable Clean Room Engine46:00 – Why Clean Rooms Are Replacing CDPs52:00 – The One Skill Every Modern Marketer Needs56:00 – How Reallocating Spend Drove 10% Extra Revenue1:02:00 – Why Every Cloud Platform Is Rushing to Build Its Own1:08:00 – The Tension Between AI and Privacy That Keeps Puneet Up1:16:00 – The Rule That Defines the Future of Data Collaboration
🎙️ Guest: Puneet Gangrade , LiveRamp
My Social
Watch the Full episode here.
More
What do data clean rooms really do—and why should every CPG leader care? In this episode of Applied Intelligence, I sit down with Puneet Gangrade—one of the leading voices in privacy-enhancing tech and data clean room adoption. We unpack how clean rooms are transforming everything from retail media to supply chain visibility, and why every brand, publisher, and platform needs a long-term clean room strategy. Puneet also breaks down: How clean rooms evolved from pharma to ad tech The hidden role of cryptography and trust engineering Non-media use cases (QSR, loyalty, inventory, finance, CPG) Why the real challenge isn’t tech—it’s politics, intent, and trust What it takes to scale clean rooms (hint: org design and full-time owners) The future intersection of AI + privacy—and what to watch out for This is a must-watch if you care about data-driven growth, privacy, and cross-party collaboration. Timestamps:00:00 – The Hidden Revolution Behind Data Clean Rooms02:10 – What Clean Rooms Really Do (And Why Everyone’s Confused)06:20 – Privacy Meets Personalization: The Cryptography Shift10:30 – How Amazon Quietly Opened the Clean Room Floodgates15:00 – The Wildest Use Cases: From QSRs to Airlines24:50 – Building Trust Without Sharing Data31:00 – The Question That Determines Every Clean Room’s Value35:00 – The Politics No One Talks About in Data Collaboration40:00 – Turning a Pilot Into a Scalable Clean Room Engine46:00 – Why Clean Rooms Are Replacing CDPs52:00 – The One Skill Every Modern Marketer Needs56:00 – How Reallocating Spend Drove 10% Extra Revenue1:02:00 – Why Every Cloud Platform Is Rushing to Build Its Own1:08:00 – The Tension Between AI and Privacy That Keeps Puneet Up1:16:00 – The Rule That Defines the Future of Data Collaboration 🎙️ Guest: Puneet Gangrade , LiveRamp My Social Watch the Full episode here.