Ep 104 - Candie Simmons - Passion, Purpose & Communication in Community Banking
Mon Feb 02 2026
Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap between being a great producer and being a great manager, and why marketing and compliance don't have to be at each other's throats.
Candie spent 16 years in banking (including leading marketing for a top 50 institution), now runs her own consultancy, and sits on the board of a community bank in Mississippi. She's seen these issues from every angle.
What we cover:
- The number one problem banks call her about (hint: communication!) and how it shows up everywhere - between departments, between generations, between leadership and staff.
- How to tell the story of community banks' best built-in advantage: being small enough that employees see their impact, and customers can talk still to actual decision-makers.
- How banks can use tools like Gallup StrengthsFinder to align people's responsibilities with what they're actually good at (instead of just assigning tasks to whoever's available), for better employee satisfaction, a stronger culture, and better outcomes for customers.
Resources Mentioned:
- Gallup StrengthsFinder assessment (~$30, available at gallup.com)
- Books: The Kind Act; A Few Kind Words by Tracey WIllis Gates
Connect with Candie:
clsimmonsconsulting.com: Reach out for a free consultation.
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Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap between being a great producer and being a great manager, and why marketing and compliance don't have to be at each other's throats. Candie spent 16 years in banking (including leading marketing for a top 50 institution), now runs her own consultancy, and sits on the board of a community bank in Mississippi. She's seen these issues from every angle. What we cover: - The number one problem banks call her about (hint: communication!) and how it shows up everywhere - between departments, between generations, between leadership and staff. - How to tell the story of community banks' best built-in advantage: being small enough that employees see their impact, and customers can talk still to actual decision-makers. - How banks can use tools like Gallup StrengthsFinder to align people's responsibilities with what they're actually good at (instead of just assigning tasks to whoever's available), for better employee satisfaction, a stronger culture, and better outcomes for customers. Resources Mentioned: - Gallup StrengthsFinder assessment (~$30, available at gallup.com) - Books: The Kind Act; A Few Kind Words by Tracey WIllis Gates Connect with Candie: clsimmonsconsulting.com: Reach out for a free consultation.