How to Build an Authentic Personal Brand
Wed Feb 04 2026
Your personal brand is already in motion, whether you’re shaping it on purpose or not.
In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and founder of Motiv, to unpack what it really takes to build a personal brand that feels real, sustainable, and magnetic.
We talk about how kindness, credibility, and clarity aren’t just personal values; they’re business strategies. We also talk about why your personal branding efforts work best when they reflect who you genuinely are.
You’ll learn:
Why personal branding begins with authenticity, not algorithmsHow being kind, consistent, and credible builds long-term visibility and trustWhat discoverability actually means in today’s digital worldHow to attract the right audience without getting stuck in a numbers gameSimple ways to show up consistently without burning out
This episode is especially helpful for founders, creatives, experts, and leaders who want to grow their visibility while staying aligned with their values. If you're ready to be intentional about your personal brand and open the door to real, aligned opportunities, this conversation is for you.
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Your personal brand is already in motion, whether you’re shaping it on purpose or not. In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and founder of Motiv, to unpack what it really takes to build a personal brand that feels real, sustainable, and magnetic. We talk about how kindness, credibility, and clarity aren’t just personal values; they’re business strategies. We also talk about why your personal branding efforts work best when they reflect who you genuinely are. You’ll learn: Why personal branding begins with authenticity, not algorithmsHow being kind, consistent, and credible builds long-term visibility and trustWhat discoverability actually means in today’s digital worldHow to attract the right audience without getting stuck in a numbers gameSimple ways to show up consistently without burning out This episode is especially helpful for founders, creatives, experts, and leaders who want to grow their visibility while staying aligned with their values. If you're ready to be intentional about your personal brand and open the door to real, aligned opportunities, this conversation is for you.