The lost art of asking for the sale
Wed Feb 04 2026
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In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down practical sales execution in a world obsessed with tools, automation, and “new frameworks.” From using visual whiteboards like Excalidraw to replace slide decks, to creating urgency, asking directly for the sale, and balancing GTM engineering with old-school selling, this episode is a grounded look at what actually moves revenue.
They cover why visual selling dramatically increases close rates, how “10 out of 10 urgency” changes sales performance instantly, why the hardest part of sales is often just starting, and how direct leadership-style selling is making a comeback as buyers grow fatigued by over-polished tactics.
The episode closes with a thoughtful discussion on GTM engineering vs banging the phones, tool overload, key-man risk, and why sales remains a human-first skill despite rapid advances in AI.
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Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ BOS Youtube: https://www.youtube.com/@becauseofsales BOS Instagram: https://www.instagram.com/becauseofsales/ BOS LinkedIn: https://www.linkedin.com/company/because-of-sales BOS X: https://x.com/becauseofsales – Jake’s X: https://x.com/jakelazyrich Jake’s YouTube: https://www.youtube.com/@jakelazyrich – Connect with Dylan: https://serialsales.co – In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down practical sales execution in a world obsessed with tools, automation, and “new frameworks.” From using visual whiteboards like Excalidraw to replace slide decks, to creating urgency, asking directly for the sale, and balancing GTM engineering with old-school selling, this episode is a grounded look at what actually moves revenue. They cover why visual selling dramatically increases close rates, how “10 out of 10 urgency” changes sales performance instantly, why the hardest part of sales is often just starting, and how direct leadership-style selling is making a comeback as buyers grow fatigued by over-polished tactics. The episode closes with a thoughtful discussion on GTM engineering vs banging the phones, tool overload, key-man risk, and why sales remains a human-first skill despite rapid advances in AI.