8 social media goals to set for 2026 with Travis Tyler
Tue Jan 20 2026
To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler, Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year.
But these aren’t your typical KPIs.
Using the Wheel of Life assessment tool, Travis walks us through a new way of setting goals, ones that consider your career, creativity, wellbeing, finances, and even joy.
Travis gets real about money, mental health, burnout, side hustles, parenthood, and finding creative outlets that don’t come with a performance metric. It’s one of the most vulnerable and validating conversations we’ve ever had on Behind the Post, and one that every social media marketer needs to hear.
So if you’re feeling overwhelmed, underpaid, or just unsure what success looks like in 2026… hit play. This episode will meet you where you are.
Hot Topics:
How to set social media goals that serve your life, not just your brand
Budget, burnout, and side income: the financial realities of being a social media manager today
Why every SMM should take an improv class (really)
The power of community, and how to find yours this year
Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.
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To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler, Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year. But these aren’t your typical KPIs. Using the Wheel of Life assessment tool, Travis walks us through a new way of setting goals, ones that consider your career, creativity, wellbeing, finances, and even joy. Travis gets real about money, mental health, burnout, side hustles, parenthood, and finding creative outlets that don’t come with a performance metric. It’s one of the most vulnerable and validating conversations we’ve ever had on Behind the Post, and one that every social media marketer needs to hear. So if you’re feeling overwhelmed, underpaid, or just unsure what success looks like in 2026… hit play. This episode will meet you where you are. Hot Topics: How to set social media goals that serve your life, not just your brand Budget, burnout, and side income: the financial realities of being a social media manager today Why every SMM should take an improv class (really) The power of community, and how to find yours this year Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.