What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)
Mon Feb 02 2026
What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)
Book launch day doesn’t always go the way authors expect.
In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.
Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions.
This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities.
In this episode, you’ll learn:
Why something going wrong on launch day is more common than authors expectHow a hybrid publishing setup can protect your book launchWhat to do when Amazon rankings don’t update right awayWhy launch day isn’t the time to troubleshoot publishing techThe difference between a publication date and a launch date—and why separating them gives you more controlIf you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress.
Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.
Liked this episode? Share it and tag us on Instagram @juxtabk
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What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study) Book launch day doesn’t always go the way authors expect. In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon. Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions. This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities. In this episode, you’ll learn: Why something going wrong on launch day is more common than authors expectHow a hybrid publishing setup can protect your book launchWhat to do when Amazon rankings don’t update right awayWhy launch day isn’t the time to troubleshoot publishing techThe difference between a publication date and a launch date—and why separating them gives you more controlIf you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook