3 Levers to Fix Broken Campaigns
Tue May 20 2025
Ads Aren’t ATMs – Here’s What Actually Works
I see it all the time—business owners treating ads like money machines. Put in $1, get $10 back. But that’s not how ads work. Not even close.
In this training, I’m unpacking the biggest myths around paid advertising and breaking down the 3 levers every business needs to scale with ads:
✅ A proven offer
✅ A message that resonates
✅ A sales mechanism that matches how people actually buy
Because the truth is… ads don’t fix broken offers or unclear messages. They just make the cracks show faster.
If your ads aren’t converting, it’s probably not your targeting. It’s what you’re saying—and how you’re selling.
We’ll dig into:
Why ads should serve your sales engine, not replace it
How to craft a value-driven offer (shoutout Hormozi’s equation)
The 5 buyer awareness stages you have to speak to
Why sticking to one sales system beats chasing the next shiny funnel
Bottom line: you can’t scale chaos. But if you get these 3 levers right, ads become the fuel—not the fix.
Let’s dive in. No fluff. Just what works.
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Ads Aren’t ATMs – Here’s What Actually Works I see it all the time—business owners treating ads like money machines. Put in $1, get $10 back. But that’s not how ads work. Not even close. In this training, I’m unpacking the biggest myths around paid advertising and breaking down the 3 levers every business needs to scale with ads: ✅ A proven offer ✅ A message that resonates ✅ A sales mechanism that matches how people actually buy Because the truth is… ads don’t fix broken offers or unclear messages. They just make the cracks show faster. If your ads aren’t converting, it’s probably not your targeting. It’s what you’re saying—and how you’re selling. We’ll dig into: Why ads should serve your sales engine, not replace it How to craft a value-driven offer (shoutout Hormozi’s equation) The 5 buyer awareness stages you have to speak to Why sticking to one sales system beats chasing the next shiny funnel Bottom line: you can’t scale chaos. But if you get these 3 levers right, ads become the fuel—not the fix. Let’s dive in. No fluff. Just what works.