The Rise of the Seattle Kraken: A Lesson in Customer Engagement
Mon Dec 08 2025
How do you win over fans for your pro hockey team? Send them to the penalty box, of course. On this episode of The Whole Idea Podcast by DCG ONE, Kyle Boyd, senior director of fan development for the Seattle Kraken, joins host Greg Oberst to share the team’s unique strategy for fan engagement. Experiential marketing plays a huge role, not just for engagement but also for education, especially important in a market that isn’t historically deep in major league hockey experience.
Other links you may like to check out:
About us - https://www.dcgone.com/about
Strategy - https://www.dcgone.com/strategy
Technology - https://www.dcgone.com/technology
The Agency - https://www.dcgone.com/agency
Let's connect! https://www.dcgone.com/contact
Email us: podcast@dcgone.com
Check us out on social media:
LinkedIN, Instagram, Facebook
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How do you win over fans for your pro hockey team? Send them to the penalty box, of course. On this episode of The Whole Idea Podcast by DCG ONE, Kyle Boyd, senior director of fan development for the Seattle Kraken, joins host Greg Oberst to share the team’s unique strategy for fan engagement. Experiential marketing plays a huge role, not just for engagement but also for education, especially important in a market that isn’t historically deep in major league hockey experience. Other links you may like to check out: About us - https://www.dcgone.com/about Strategy - https://www.dcgone.com/strategy Technology - https://www.dcgone.com/technology The Agency - https://www.dcgone.com/agency Let's connect! https://www.dcgone.com/contact Email us: podcast@dcgone.com Check us out on social media: LinkedIN, Instagram, Facebook