How This Agency Owner Scaled to Their Most Successful Year Yet
Sun Oct 12 2025
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.
Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.
If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the strategic framework and the emotional reassurance you need.
What You’ll Learn in This Episode
🚀 The power of specialization: Why going from generalist to niche changed everything for Matchnode.
📉 Lessons from failed niches: How pursuing sports marketing created early wins but long-term roadblocks.
🏥 Why digital health? The clear tailwinds and mission-driven impact that made it the right vertical.
🛠️ Practical steps to reposition an agency: From internal buy-in to rolling out a new website.
📈 The results of committing to a niche: How Matchnode hit record growth, built credibility, and attracted high-value clients.
💡 Advice for agency owners: What Chris would tell his past self about patience, timing, and choosing industries with momentum.
Resources & Links
🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com
Work with Corey to become the go-to agency in your market (like Chris did): https://www.coreyquinn.com/deep-specialization-accelerator
📩 Have a question or reflection on the episode?
We’d love to hear from you.
Reach out to: http://coreyquinn.com/contact
More
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever. If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the strategic framework and the emotional reassurance you need. What You’ll Learn in This Episode 🚀 The power of specialization: Why going from generalist to niche changed everything for Matchnode. 📉 Lessons from failed niches: How pursuing sports marketing created early wins but long-term roadblocks. 🏥 Why digital health? The clear tailwinds and mission-driven impact that made it the right vertical. 🛠️ Practical steps to reposition an agency: From internal buy-in to rolling out a new website. 📈 The results of committing to a niche: How Matchnode hit record growth, built credibility, and attracted high-value clients. 💡 Advice for agency owners: What Chris would tell his past self about patience, timing, and choosing industries with momentum. Resources & Links 🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com Work with Corey to become the go-to agency in your market (like Chris did): https://www.coreyquinn.com/deep-specialization-accelerator 📩 Have a question or reflection on the episode? We’d love to hear from you. Reach out to: http://coreyquinn.com/contact