The Art of Branding

Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable. She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking. So she repositioned Creative Shizzle to work like Netflix. Monthly subscription. Get what you need. No massive proposals. No six-figure commitments required. The transition wasn't smooth. Revenue forecasting was a nightmare. She invested in marketing way too late. She had to learn to say no to business that didn't fit. But now? She's scaling faster, landing clients easier, and serving lean marketing teams who need full creative support without the agency overhead. This one is perfect for business owners who are thinking about their operational models in a rapidly changing market. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠. - 04:05 Launching Creative Shizzle and Initial Challenges 06:32 Scaling and Rebranding to Creative Shizzle 15:56 Communicating the Change to Clients 21:42 Aligning Sales Processes with New Positioning 26:05 Market Response and Unexpected Challenges 32:55 Inbound vs. Outbound Sales Strategies 40:06 Launching a Creative Platform 51:25 The Future of Design Services - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠ with Nicole Downer⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠Repositioning Without Losing Customers ⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker | Taylor Wilson: ⁠Taylor on LinkedIn | Taylor on Instagram | Creative Shizzle on Instagram | Creative Shizzle on LinkedIn  Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick