How AI is Transforming AEC Proposals Forever—Michelle Ott, JE Dunn Construction
Mon Jan 12 2026
✉️ https://boldbrand.com/emailIn this episode of the Bold Brand Show host Josh Miles sits down with Michelle Ott, CPSM, Vice President Marketing Operations at JE Dunn Construction, to explore how AI and marketing operations are transforming AEC proposals and firm growth.
Michelle shares an inside look at how one of the nation’s top contractors is rethinking proposal strategy, freeing marketing teams from the constant pursuit treadmill, and using AI to create more scalable, strategic impact.
We discuss:- How AI is changing AEC proposals (and what won’t change)- The role of marketing operations in scaling large construction firms- How AI helps marketing teams focus on strategy instead of production- What AEC leaders need to understand about the future of marketing
This conversation is a must-watch for AEC marketers, firm leaders, principals, and business development teams who want to modernize their approach to growth without losing what makes their firm competitive.
👤 About Michelle Ott
Michelle Ott, CPSM, is Vice President Marketing Operations at JE Dunn Construction, where she focuses on systems, process, and innovation to help marketing teams work smarter at scale. Her work sits at the intersection of AEC marketing, proposals, operations, and AI. She’s served SMPS in a variety of roles, including SMPS Colorado past president, and last year won the Leonardo Award.
https://jedunn.com/https://www.linkedin.com/in/michelle-ott-cpsm-16134121/
:::::
Today’s show is brought to you by OpenAsset and Shred.ai.
AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but how you say it.
That’s why leading AEC marketers are turning to OpenAsset, the industry’s go-to platform for managing project photos, staff resumes, and marketing files—all in one easy-to-search place. And now, OpenAsset is even more powerful with Shred.ai, the AI-powered proposal writing tool purpose-built for AEC workflows.
With OpenAsset and Shred.ai, your team can:- Instantly surface past proposal content- Draft, edit, and polish responses with AI- Seamlessly pull in project visuals and resumes- Eliminate the busywork and focus on the storytelling
Together, they’re transforming how AEC marketers win work: faster, smarter, and with fewer late nights.
✅ Visit https://openasset.com/shred to learn more.
:::::
Connect with us:https://www.linkedin.com/in/joshuamiles/https://www.youtube.com/@BoldBrandShowhttps://boldbrand.showhttps://boldbrand.comhttps://instagram.com/boldbrandhttps://instagram.com/joshmilescom
#AECmarketing #aecindustry
More
✉️ https://boldbrand.com/emailIn this episode of the Bold Brand Show host Josh Miles sits down with Michelle Ott, CPSM, Vice President Marketing Operations at JE Dunn Construction, to explore how AI and marketing operations are transforming AEC proposals and firm growth. Michelle shares an inside look at how one of the nation’s top contractors is rethinking proposal strategy, freeing marketing teams from the constant pursuit treadmill, and using AI to create more scalable, strategic impact. We discuss:- How AI is changing AEC proposals (and what won’t change)- The role of marketing operations in scaling large construction firms- How AI helps marketing teams focus on strategy instead of production- What AEC leaders need to understand about the future of marketing This conversation is a must-watch for AEC marketers, firm leaders, principals, and business development teams who want to modernize their approach to growth without losing what makes their firm competitive. 👤 About Michelle Ott Michelle Ott, CPSM, is Vice President Marketing Operations at JE Dunn Construction, where she focuses on systems, process, and innovation to help marketing teams work smarter at scale. Her work sits at the intersection of AEC marketing, proposals, operations, and AI. She’s served SMPS in a variety of roles, including SMPS Colorado past president, and last year won the Leonardo Award. https://jedunn.com/https://www.linkedin.com/in/michelle-ott-cpsm-16134121/ ::::: Today’s show is brought to you by OpenAsset and Shred.ai. AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but how you say it. That’s why leading AEC marketers are turning to OpenAsset, the industry’s go-to platform for managing project photos, staff resumes, and marketing files—all in one easy-to-search place. And now, OpenAsset is even more powerful with Shred.ai, the AI-powered proposal writing tool purpose-built for AEC workflows. With OpenAsset and Shred.ai, your team can:- Instantly surface past proposal content- Draft, edit, and polish responses with AI- Seamlessly pull in project visuals and resumes- Eliminate the busywork and focus on the storytelling Together, they’re transforming how AEC marketers win work: faster, smarter, and with fewer late nights. ✅ Visit https://openasset.com/shred to learn more. ::::: Connect with us:https://www.linkedin.com/in/joshuamiles/https://www.youtube.com/@BoldBrandShowhttps://boldbrand.showhttps://boldbrand.comhttps://instagram.com/boldbrandhttps://instagram.com/joshmilescom #AECmarketing #aecindustry